Tag: buyer personas

4 Account-Based Marketing Best Practices Every Marketer Should Know

If your B2B company hasn’t tried account-based marketing yet, yours might be one of the few left in your industry that hasn’t. ABM has quickly become one of – if not the – most popular strategies for B2B marketers. Even among companies that can’t completely adopt the account-based approach, a hybrid version that leverages ABM […]

How to Improve Your Mobile Conversion Rates

It wasn’t so long ago that many B2B companies experienced an unexpected drop in their conversion rates. This was an alarming development as these companies hadn’t made any major changes to their sites. That, it turns out, was the problem. With the growth of mobile devices, not changing had cost them dearly. These days, if […]

b2b marketing buyer personas conversion rate lead conversion mobile conversion rates