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Gartner Cool Vendor 2021 Blog. News and updates.

Tag: buyer persona

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What Your Retargeting Strategy Needs to Include in 2019

Retargeting

It’s 2019. Does your B2B company’s marketing strategy incorporate retargeting? If not, this is the year to finally start investing in one of the most powerful marketing tactics available. With a retargeting ad campaign, you’ll continue to market your company to potential leads even after they leave your site. So, as long as your strategy […]

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b2b marketing buyer persona retargeting

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