How to Maximize Marketing Automation ROI for Lead Generation and ABM
Lead generation and account-based marketing offer the potential for large returns on investments. You can increase those returns further by incorporating marketing automation into your marketing process. Marketing automation relieves mundane jobs, keeping you away from core business tasks while equipping you with the tools you need to accomplish more than you can using manual […]
Here’s Why You Don’t Need to Fear B2B Marketing Automation
You hear it all the time, “B2B marketing automation is supposed to make your life easier – not harder” but you can’t see it. To you, automation just sounds like a huge hassle. Everyone else is jumping on the bandwagon and you’ve got to follow their lead or get left behind. For most people, drastic […]
7 B2B Marketing Automation Strategies to Nurture Leads
You’ve already heard about how important B2B marketing automation is for generating prospects, engaging your audience, and converting leads into customers. You just have a few questions and concerns. How can I afford marketing automation without my budget bleeding? What can I do to make sure my automation tools work for me? Which kind of […]