How to Measure B2B Content Marketing Success (It’s Complicated)

Content marketing is vital for every business today.

While many businesses already understood the value of high-quality content, many are just dipping their toes in the water after COVID-19.

Research shows that 45% of B2B marketers are using digital marketing channels – like content – for the first time this year.

Content marketing is loaded with benefits:

  • It’s long-term and sustainable.
  • Content helps nurture leads.
  • It demonstrates your authority.
  • Content boosts brand recognition and trust.
  • It solves your lead and customer pain points.

However, the key is to create high-quality, relevant, and useful content, but how can you tell if your content is “working?”

You must understand how to measure content marketing success – and that’s more complicated than it seems.

Which Metric is the Most Important with Regards to Content Marketing?

None of them! There’s no single metric that will tell you whether your content is successful or doing its job. Page views might seem reliable, but how many times have you viewed a blog post you found boring or useless? Probably more than you can remember.

Instead, figure out which metrics really matter and how to draw insight from all of them together.

Vanity Metrics

Vanity metrics get you excited and confident, but they don’t translate into action. They’re essentially meaningless and easy to manipulate.

You can’t draw conclusions from vanity metrics alone because they’ll always steer you down the wrong path.

Some examples of vanity metrics include:

  • Page views
  • Free trial users
  • Social media likes, views, or reactions
  • Email subscribers
  • Page followers
  • Acquired leads
  • Event registrations

Independently, these metrics look great on paper, but you must compare them to actionable metrics too to measure content success.

Metrics That Matter

Actionable metrics matter. These metrics show growth and success from your content because it inspired people to take action or at least consume more content.

  • Bounce rates
  • Shares
  • Conversion rates
  • Monthly active visitors or users
  • Email activity like clicks or conversions
  • Event participation
  • Lead quality
  • Customer churn rate
  • Lifetime value

Understanding Different Types of Content Marketing Metrics

Different metrics tell you distinct things about your audience’s behavior and opinions of your content.

Some metrics tell us more than others.

Basic Metrics to Measure Content Marketing Success

Start with basic metrics to grasp where your traffic is coming from and how people behave on your website or social pages.

Most of these are vanity metrics when used alone, but they work in tandem with other metrics to build a broader picture.

  • Post/page impressions
  • Page views
  • New users vs. returning visitors
  • Unique page visitors
  • Page sessions
  • Website traffic
  • Traffic source

Engagement Metrics to Measure Content Marketing Success

These metrics tell you a bit more about the behavior of your website and page visitors. Engagement metrics tell you people loved your content experience enough to stick around and consume more of it, sign up for your lists, or share your content with others.

  • Page views per session
  • Time spent on site
  • Bounce rates
  • Click-through rates
  • Comments
  • Shares
  • Conversions
  • Share ratios

Positioning Metrics to Measure Content Marketing Success

Positioning metrics tell you if your content is showing up in the right places.

For example, let’s say your website traffic has skyrocketed, but no one’s converting. You’d want to check your keywords, SEO, and content quality to make sure you’re publishing content relevant to your specific audience segments.

Some important positioning metrics include:

  • Search rankings
  • Backlinks
  • Brand mentions
  • Follower growth
  • Keyword relevance

How to Measure Content Marketing Success with Key Metrics

Even vanity metrics alone won’t paint a full picture of your content marketing success. Here’s why a strategy is so important: A content marketing strategy has goals, a plan to reach them, and methods for tracking your success.

Create a List of Goals

You can’t figure out how to measure content marketing success if you don’t know what success looks like.

Your content can, and should, have more than one goal.

Content targeting people within each stage would have distinct goals. For example, content targeting leads in the funnel’s early stage should have goals like brand awareness and lead magnet downloads.

Some of your content goals might include:

  • Brand recognition and authority
  • Lead nurturing
  • Boosting conversion rates
  • Problem identification
  • Solution building
  • Preventing customer churn
  • Improving lead quality
  • Boosting lifetime value
  • Differentiating your brand from competitors

Figure out your goal at each stage of the funnel and which types of content you’ll use to meet your goals.

Set Your Key Performance Indicators and Content Marketing Metrics to Measure Success

Next, pinpoint your KPIs. Your KPIs aren’t individual metrics. Your KPIs include a handful of metrics you’ll use to gain insight into your content’s performance.

Here’s where vanity metrics get useful again.

Page views, for example, don’t tell you much alone. However, when you add other metrics like lead downloads, conversions, and returning visitors, your page views can tell you a great deal!

Say your blog has had 1,000 visits a week for over a year. You’re worried your content isn’t working because your traffic hasn’t increased. Ask yourself

  • Are more visitors returning to read more content since last year?
  • Are visitors staying on your website for longer periods of time now?
  • Has lead quality improved?
  • Do visitors share more content with their colleagues these days?
  • Has your conversion rate improved?
  • Have you gotten the attention of more key accounts than last year?

If you answer yes to any of those questions, that means your content is indeed successful because it influenced visitor behavior. In fact, earning more traffic alone can be a negative if you’re not reaching the right people.

Improve Your Key Content Marketing Metrics

Your goal shouldn’t be to improve one single metric – like page visits or lead downloads. Instead, look at the bigger picture: How can you improve your entire content marketing experience?

Artificial intelligence tools like an AI recommendation engine help create the content experience your buyers expect and demand. An AI engine helps you squeeze every ounce of ROI and engagement from your content. That’s why streaming models like Netflix and Hulu are so successful. An AI engine brings the same technology to your B2B website.

Learn more about how an AI engine works behind the scenes to create an empowering user experience and improve content marketing success.

What’s Changing in B2B Content Marketing?

As redundant as the phrase is, content is still king.

Over the past year, we’ve all relied on content in all its forms to keep us occupied, entertained, and even sustain our businesses.

Content always mattered in B2B, but today it’s a matter of life and death.

60% of the most successful organizations say they have a documented B2B content marketing strategy. Meanwhile, only 21% of the worst-performing companies can say the same.

Indeed, whether or not an organization excels at content will dictate its future in the coming years.

And all aspects of content matter tremendously. Strategy, social media, writing, SEO – these shouldn’t be thought of independently. Every factor should work in harmony.

Marketers today need a broad set of skills in different disciplines: writing, strategizing, advertising, researching, promoting, artificial intelligence, etc.

What is B2B content marketing today, and what can we expect for the future?

What is New in B2B Content Marketing, and Where are We Headed?

If you haven’t this year, it’s time to reevaluate your B2B content marketing strategies and goals. Look at what’s working and what could use an upgrade. Buyer expectations have undergone massive changes over the past year, so staying current with your tactics is key.

1. Video Search Like YouTube is on the Rise

64% of B2B buyers say they’ve increased their consumption of related video over the past year, while another 51% say they’ve also increased their online searches.

YouTube is the world’s second most popular search engine – only behind Google – so it’s a perfect place to promote your video content.

Since YouTube functions as a search engine, that means you should also optimize your video content like you would for organic searches in Google.

Research your keywords and explore what already exists. You’ll never earn views or engagement if you create the same thing as everyone else. Use your keyword in your title, tags, and description. Create informative content and encourage users to take action.

Bear in mind, YouTube rewards creators who keep visitors on the site, so use CTAs to promote more videos and use off-site CTAs sparingly.

2. Higher Quality Content is Critical

Two-thirds of all B2B buyers say companies give them far too much useless and generic content. Three-quarters of B2B buyers also say they have way less time to research content than they have previously.

If you don’t understand what it is your leads want from your content, they’ll never stick around to consume it. The same eBooks and case studies won’t work for everyone. When you create generic content for everyone, you create interesting content for no one.

Laser focus your topics and dive into your content with high-quality.

3. Buyers Don’t Have Time for Unorganized Content

Buyers also don’t have time to sort through content – no matter how high-quality – looking for something relevant and useful.

If they get to your website and nothing stands out, they’ll just go somewhere else.

Organizing your content by pain point, issue, vertical, or account makes it easy for visitors to find what they need. Your content can serve its purpose better when visitors can actually find it immediately.

4. You need Content for Every Stage and Every Segment

B2Bs also need to do a better job of creating content for different stages of the sales funnel and firmographics. The same material you create for marketing heads won’t work for CEOs and end-users.

Everyone needs different information from your content.

Unfortunately, many B2B organizations haven’t caught up with the importance of personalized content creation yet. They’re implementing personalized content distribution with AI, but their actual content doesn’t relate to distinct segments.

Personalization strategies can’t do their job if the copywriting and topics aren’t personalized too. Imagine if you opened Netflix, and it offered you nothing but 90s thrillers. No matter how well the algorithm worked, it wouldn’t matter because the content lacked diversity.

5. Content Marketers Need to Work in Harmony with AI

84% of B2B marketers already admit to using AI in some way. How they use it and what they use it for, however, is another story. Research shows most marketers still have some catching up to do.

Nearly half of millennial B2Bs – the largest decisionmaker segment at most companies – said brands didn’t meet their experience expectations within the past month.

While tools like chat and customer service are critical, the digital experience matters too. Your website is your only chance to connect with buyers where human connection isn’t possible.

Artificial intelligence-driven tools like recommendation engines are must-haves for every B2B marketer today.

6. Messaging Matters More (and So Does ABM)

Material conditions have changed drastically this year for almost everyone. Some companies are thriving like never before – such as Zoom – while others are struggling to stay afloat or shutting down.

Context matters. Words matter. Messaging matters more than it has in years.

Rethink how you approach your audience throughout every piece of content. If you haven’t yet, now’s the time to launch an account-based marketing strategy. With every organization facing such different realities, an ABM strategy is the only way to ensure your content hits the mark every time.

7. It’s All Digital Now, So Don’t Hide Your Content

Surprisingly, 45% of B2B marketers say they’re using digital tactics for the first time since COVID-19 hit. Across the board, 88% say they’ve increased their digital marketing.

If you don’t have a comprehensive digital content marketing strategy worked out, that means you’re letting competitors fill the gap and take your traffic.

B2Bs can’t afford to hide their content behind forms. They must make it easy for leads to find what they need – not restrict it.

Use AI to Boost Your Content Engagement by 280%

Artificial intelligence helps you squeeze every ounce of ROI from your content marketing. Instead of losing your blogs, videos, and eBooks to the void, artificial intelligence puts your content to use with personalized recommendations.

AI also helps keep your data clean and accurate. Your lead collection tool works in tandem with your content distribution to nurture visitors before they ever connect with your sales team.

Find out how Check Point software used Hushly’s AI-driven content engagement system to improve content engagement by 280%!

7 Reasons Why Content Marketing is Important for B2B Marketing

hushly blog

The buyer’s journey isn’t what it was even ten years ago.

B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with potential suppliers on more casual terms.

The latest Gartner research shows B2Bs only spend 17% of their time meeting with potential suppliers. That 17% covers all suppliers too. In other words, your sales team only gets about 2% to 5% of a lead’s attention before they decide.


Your digital experience is your main tool for earning trust and building relationships – and it all starts with content.

Here’s why content marketing is so important for B2B marketing and how you can use it to its full advantage.

Why is Content Marketing Important for B2B Marketing?

For content marketing to work, it must be 100% relevant for your unique audience segments. Research is key to understanding your buyer’s specific needs and problems. You’ll also want to set unique goals to track your progress and effectiveness.

1. It’s Vital for an Account-Based Marketing Strategy

84% of marketers using ABM say it delivers higher ROI than other marketing strategies. Account-based marketing isn’t just for connecting with new leads either – it’s vital for forging deeper relationships with your current customers and preventing churn too.

Engaging content is at the heart of every effective ABM strategy. You need relatable blogs, eBooks, case studies, whitepapers, videos, and podcasts for your various firmographics.

Keep in mind that you might not want to create ALL types of content. Instead, research what types of content your firmographics prefer. Some at the C-level might prefer videos while end-users at a company might rather absorb information through infographics.

That’s another reason content marketing is so important for B2B: It forces you to study your audience.

2. You Can Rank for More Keywords

If you want to take SEO seriously, you must publish consistent high-quality content. Brands that blog regularly earn 434% more indexed pages than those that don’t.

Content marketing is an effective SEO tactic because it boosts rankings across your entire site. Here’s a little example of how it works:

  • Develop high-quality blog content around long-tail, low-competition keywords.
  • Earn rankings for those easy-to-rank keywords.
  • Target broad keywords on your category pages, landing pages, product pages, and home pages.
  • Prove your worth to Google algorithms and searchers with low-volume keywords and your ranking will improve for broader high-volume keywords.

Content marketing isn’t an overnight solution. However, publishing regular content seriously pays off long term.

3. B2B Content Marketing Helps You Generate More Leads and Sales

Content marketing delivers 3x more leads yet costs 62% less than outbound tactics.

B2B buyers spend 45% of the journey researching alone so content is key for helping them learn about your company and products.

Make sure your content solves specific problems your audience faces. Research their conversations on LinkedIn, Twitter, and Reddit before writing content.

This level of research and quality matters. That’s why 75% of B2Bs with the most successful content marketing strategies say content is useful for earning sales and revenue. 

4. You Can Empower Leads to Self-Nurture

A whopping 84% of B2Bs with the most successful content marketing say nurturing leads is a top goal.

Unfortunately, most brands hide their best content behind a lead magnet form. That’s not an ideal situation for people arriving at your site on a mobile device.

Think with Google estimates that 70% of all B2B searches happen on mobile devices so removing forms should be a top priority in your B2B content marketing strategy.

Instead, use an AI-driven adaptive content hub with machine learning to help your visitors find the perfect piece of content. An adaptive content hub provides content recommendations – like Amazon or Netflix – so every visitor gets a 100% relevant and unique content experience.

5. Content Marketing Lets You Have Conversations with Your Audience

If your content is successful, people should feel compelled to comment, like, and share it with others – opening you up to new conversations and relationships.

Content marketing is important for B2B social selling as well. Your content, especially thought leadership content, gives you a launchpad for discussing nuanced concepts and ideas.

Email marketing is also a useful tool for promoting your content. You can study which links your subscribers click and study their behavior and interests to provide curated content in the future.

6. You Can Earn More Web Traffic

Earning more indexed pages in Google search results means you increase your chances of visibility and new audiences. Organic traffic tends to stay on your website longer and consume more pieces of content for each session too.

Searchers value content because it’s not salesy or promotional. Instead, it helps them resolve nagging issues they face each day.

Boosts in traffic can also come from sources like LinkedIn, Facebook, guest posting, and blogging platforms. The more content you publish, the more backlinks you earn to your website. Not only is that good for SEO, but it also increases your long-term visibility and traffic.

7. B2B Content Marketing Delivers Incredible Analytics and Insights

Every time someone arrives at your website, you have a new opportunity to learn about your audience based on their behavior.

AI-powered tools can help you take your insights from content a step further. When you use AI and machine learning to create a hyper-personalized experience, you can learn more about their stage of the buying cycle and interests based on their behavior.

Using analytics and insights from your B2B content marketing, you can find new accounts to target and fresh market segments as well. This can help fuel your future content marketing efforts and create a positive reward cycle.

Hyper-Personalize Your Content Marketing Experience

Crafting incredible content for your website is only half the battle. How can you ensure each visitor finds the most relevant piece of content when they arrive at your website?

Adding an AI engine to your website is fast, easy, and creates a hyper-personalized experience for every visitor.

Hushly makes AI and machine learning accessible to everyone. Learn how to empower leads with self-nurturing landing pages.

How to Combine B2B Content Marketing with Paid Traffic

In B2B online marketing, there tends to be two very distinct worlds.

As far as traffic to your website is concerned, there is B2B content marketing and paid traffic.

While you can use both, many companies strictly rely on one or the other. Those companies that do utilize both options tend to keep them completely separate, as well. They have totally different strategies for leads depending on how they end up on their sites.

This is a huge mistake.

3 Ways Content Marketing and Paid Traffic Can Be Used to Increase Leads

Not only is it a good idea to combine your B2B content marketing and paid-traffic strategies, but it’s also 100% necessary.

Unless you are confident that every lead will convert after seeing one of your ads or coming to your site through a search engine, chances are that there will be some overlap. A lead who sees your ad may not convert, but they’ll come back to your site later. If you’re using retargeting – which you absolutely should be – you’ll be bringing back site visitors through paid channels.

So, instead of keeping them distinct, here’s how B2B content marketing and paid ads should work together.

1. Use Your Content and Ads to Inform One Another

One of the biggest problems with treating content marketing and PPC ads as completely different from each other is that you miss a lot of opportunities to improve the assets of both.

For example, any promise you make in an ad that gains clicks should probably inform your lead magnets. Those also depend on the promise of something spectacular to get clicks. Of course, you can use lead magnets at the end of blog posts and as the actual offer in ads.

Likewise, if you’ve found that blog posts around a certain topic bring in a lot of organic traffic, this should also tell you something about the prospects conducting those searches. After they read your blog post, what will they want to learn about next? Is there an opportunity to create an ad, so you can catch those prospects during their next search?

2. Create Content to Replace Your Google Ads

Google Ads should have a spot in every B2B marketers’ toolbox. While you wait for your B2B content marketing efforts to pay off, you can still earn plenty of exposure on the first page of Google by creating high-performing ads and placing well-informed bids.

With that said, you should always strive to create content that ranks on the first page of Google for popular keywords that represent buying intent from your audience.

Far too many marketers create impressive ad campaigns around these kinds of keywords and then put their content-marketing focus elsewhere. As a result, they will always need to pay for that first-page traffic.

Instead, use the last tip to figure out what kinds of content would work best for these high-volume keywords, and then continuously produce content that will help you get on the first page for free. Pillar pages can be great for this because they give you so many opportunities to create this type of content instead of repeating the same post over and over.

Also, don’t forget to turn off your ads the moment you organically rank for a certain keyword. Otherwise, you’ll end up competing against yourself for attention – never a good idea.

3. Find Guest-Posting Opportunities with the Most Potential

Content marketing and PPC ads both share one very important aspect in common: they often depend on other companies’ websites.

Content marketing works best when it involves posting on other sites to earn backlinks and greater exposure. Generally, content marketers try to get their posts published on sites they know their market regularly visits.

The problem is that these sites don’t necessarily represent visitors who are actively looking to purchase. So, while you may earn a backlink, that exposure might not be worth much.

That’s why you should place ads on industry sites, too. Then, once you see where the most conversions are coming from, approach those sites for guest-posting opportunities. This will save you a lot of time you’d otherwise spend with trial-and-error guest posts.  

How to Immediately Increase Conversions for Your B2B Content Marketing

At Hushly, we’re big fans of both B2B content marketing and paid ads, especially when they’re used in tandem to generate more leads.

However, we also know that even when their powers are combined, turning those efforts into qualified leads your sales team can nurture into conversions isn’t always easy.

That’s why we created our platform. Without changing anything on your site or any of your ads, we guarantee that our software will increase your lead-gen and account-based marketing (ABM) leads by 51%.

Contact us today and we’d be more than happy to show you exactly how it works.

3 Simple Ways to Conduct a Content Audit

content audit

In B2B marketers’ never-ending quest to boost their websites’ rankings, attract leads, and earn conversions, a number of different tactics have been discovered.

Everything from keyword optimization, link-building, and schema markups have been revealed as powerful techniques for earning Google’s affection.

Yet, many B2B marketers shy away from – or don’t even know about – one of the most powerful methods available for improving SEO. In fact, withoutrunning a content audit, your site could continue suffering no matter what you do.

3 Ways to Execute a Content Audit Quickly

The idea behind a content audit is simple: you need to audityour content to find out what has to go.

After spending so much time and money on creating your B2B company’s content, why would you ever want to go back and start permanently deleting some of it?

Simple: it appears to help boost your rankings.

That’s because, if your B2B company is like most, you’ve probably posted a lot of content to your site over the years. Looking back, not all of that content probably hit the mark, either. You most likely have a number of webpages that have never even been visited. You have blog posts that didn’t gain any traction on social media or receive comments.

According to Google’s own analysis, “having many low-value-add URLs can negatively affect a site’s crawling and indexing.”

In other words, unpopular pages are hurting your chances with Google.

Here’s how to change that – fast – with a content audit.

1. Find Your “Bad” Posts

The first step of your content audit is to check your analytics to see which blog posts have done absolutely nothing for you. In other words, which ones haven’t brought in any organic traffic or social media views?

If they’re older than a year, we’re considering them “bad” posts.

Anything that hasproduced results – no matter how little – can stay for now.  

Go a little easier on your webpages. If they’re service/product pages that may improve conversions once you finish your content audit and start seeing more traffic, consider leaving them in place by now.

2. Decide Which Posts Can Be Improved

This will most likely take a while, but the next step is to look through those bad posts and decide which should be permanently deleted and which have the potential to be improved.

Some will probably be completely outdated. For example, if your blog post was about predictions for the coming year and it didn’t get any attention, delete it. There’s no point to trying to revamp that one. If you wrote a blog about a product, service, or methodology that’s no longer available, that can go, as well.

On the other hand, if you realize that some of your content was a bit thin, but you think the topic was a good one, you’ve found opportunities for improvement. Simply adding to the word-count of a post can often do a lot for increasing its rankings. Could some of your posts use new subsections?

Linking out to external sources can go a long way toward improving your content’s rankings, as well. Look for opportunities to cite sources to high-authority sites.

Speaking of which, you want to go through everylink on everypage of your site to check and make sure it’s not leading to a dead end. Sending your visitors to “error 404” pages because of broken links will hurt your chances with Google.

Fortunately, platforms like Screaming Frog will make this mucheasier and quicker to do.

3. Check Your Conversion Funnels

A good content audit shouldn’t just be about increasing your traffic, either. Now would be a great time to look through your various conversion funnels, as well.

Are parts of your funnel dropping the ball? Maybe it’s at the very top simply because it’s not bringing in any traffic. Maybe the middle of your funnel is leaking because prospects aren’t getting the information they need.

Whatever the case, look for opportunities to improve your results. It might mean adding more content or even taking some of it away. You could find that entire pages need to be replaced to fix the problem.

A Content Audit + Hushly = More Conversions

After a single content audit, you shouldsee improved traffic. It’s not like eliminating pages that weren’t helping could ever hurt.

However, make content audits something you do twice a year, and you’ll keep seeing your results improve.

For even better results, let Hushly help. Our platform works with the content you already have – the good content, anyway – to increase conversions by at least 51% – guarantee. Contact us today to see how.

3 B2B Content Marketing Tips to Increase Exposure

b2b content marketing

Most marketers know that content is the essential ingredient for bringing visitors to their sites from Google.

That’s why B2B content marketing went from almost nonexistent among B2B companies about five years ago to a methodology that none of them would dare be without.

However, content can do a lot more than just improve search traffic for your site. Another important capability is its potential for increasing your company’s exposure.

3 Ways B2B Content Marketing Can Bring Your Business Greater Exposure

Greater exposure means more people see your content. When that happens, you don’t just see better search results. You see more traffic from more channels and enjoy B2B content marketing that converts much easier because those channels also bring you greater authority.

Here are three simple ways to make sure your B2B content marketing efforts get in front of more people.

1. Create Content Using Subject Matter Experts

There’s nothing wrong with outsourcing your content-creation needs. There’s also nothing wrong with covering the occasional general topic on your site.

However, if your company’s subject-matter experts are never contributing, your content probably doesn’t bring in as many views as it could.

That’s because B2B buyers are far less interested in general topics. They often have the same background as many of the people at your company. A CFO understands accounting, so they won’t be impressed by copy written by someone who doesn’t have similar credentials. It’s when a company can create expert copy that speaks to the actual experience that the CFO will be engaged and more likely to convert down the line.

Furthermore, subject-matter experts have insights that can be truly helpful and even actionable. For example, if you sell hardware for data centers, it will help if someone on your staff used to work at a data center and can create content about it. They can make recommendations based on that unique experience.

You can still outsource or use your marketing department to polish up the copy a bit, but be sure you bring some of your content more views by having a subject-matter expert write it.

2. Test Your Efforts with Analytic Tools

As opposed to advertising copy that came before the Internet, one of the biggest advantages of B2B content marketing is that you can literallytest how well it does, often in real-time.

That’s why you should be using software to measure just how well your content is doing in objective terms. Just some examples of these tools include:

Every company should be using these tools, but, again, they’re especially important for B2B marketers. We need to know where our traffic is coming from and get a sense of why, or we can face extremely long buying cycles that kill ROIs.

When you’re looking to grow exposure, you want to see which sources are bringing you the most views, so you can go back to them again and again.

3. Do More Than Just Publish Your Content

Speaking of which, don’t expect your website to do all the work when it comes to increasing your exposure. Unless you already have a website that is seeing impressive amounts of traffic, your B2B content marketing efforts will need to include a bit of elbow grease.

Aside from organic traffic, amplify your copy by using paid media to bring you even more views. Over time, you’ll be able to reduce your budget, but for now, it’s worth spending some money to build that exposure.

B2B influencers can be extremely helpful in this regard, as well. Getting guest posts on industry sites is another phenomenal way to make sure your content is in front of the right people.

Does Your B2B Content Marketing Generate More Clients?

B2B content marketing should be a priority for every company. Over time, it builds a reliable channel for organic traffic and easy leads. It can also help position your organization as an authority and thought leader among your industry.

Still, none of those achievements will mean much if you can’t use that content to convert leads into clients. In fact, when your conversion rate is low, content marketing can actually cost you.

That’s why we created Hushly. Our platform actually works with the content you already have. There’s no need to make expensive changes to your current website, either. All you need to do is install it.

After that, we guarantee you’ll see your conversions improve by no less than 51%.

Name another company that can claim the same.

Sound too good to be true? Just contact us today and we’ll gladly show you how it works.

4 Essential Online Content Development Habits

online content development

Are you struggling with online content development?

Do you watch your competitors publish post after post that always seems to do well?

Then, it might be that they simply have better habits than you.

The 4 Best Habits to Form for Online Content Development

That’s right. Instead of some secret writing technique or just blind luck, better online content development often comes down to having the following four habits.

1. Check Your Analytics Each Morning

The easiest habit you need to develop to keep your content marketing efforts on track is just to check your analytics every day.

You work hard to continuously push your rankings up Google’s SERPs, so you need to know right away if you’ve slipped down a spot – or maybe even several.

In that case, you have to adjust your editorial calendar immediately to regain ground. If you wait even a week, you might learn that more than one competitor has taken advantage of your absence, cutting your traffic substantially.

2. See What’s Trending in Your Industry Every Day

A big part of successful online content development is understanding the ins and outs of your industry. It probably goes without saying that you have that level of understanding, too.

Still, if you’re not checking in every single day, you’ll miss out on opportunities to jump on new trends, opinions, and other developments that could form valuable content. You never want to be “last to the party” when it comes to your industry.

Also, by checking in regularly, you’ll often be able to predict what next month’s hot topics will be, so you can stay ahead of the crowd.

BuzzSumo is a really great tool for this if your industry is fond of social media.

In short, this platform shows you what’s trending by keyword (among other features). Therefore, each day, you can set the parameters for 24 hours, enter your relevant keywords, and make sure you’re not missing any opportunities to join a growing trend that could net your new leads.

3. Read About Online Marketing at Least Once a Week

We understand you’re probably very busy, so adding one more priority to your already-growing list of things to do may not sound especially appealing.

Still, your competition is always one new insight away from finding their way ahead of you or increasing their lead further.

Even if you’re not the one who handles online content development for your company, it pays dividends to understand the industry’s back practices, so you can make sure your team is following them.

When it comes to online content development, some really great websites to bookmark and read over once a week include:

These are great tools for familiarizing yourself with the industry. Over time, you’ll also find it much easier to simply skim articles or even just headlines to make sure you’re staying on top of what it takes to publish winning content.

4. Make Networking a Priority

You don’t need to do this every single day or even every week, necessarily, but you should be regularly looking for opportunities to connect with others in your industry who are also focused on content marketing.

Obviously, you’re not interested in networking with competitors.

Instead, look to form connections with influencers or anyone in a shoulder market who’s publishing content you admire.

There are a couple of reasons for this.

The first is that the more content-creators who know about you, the easier you’ll find it to earn those valuable backlinks. If they read your content, like it, and link to it, you’ll enjoy an improvement in your rankings, which means more traffic. Far too many content-creators simply publish blog posts and hope someone will find and link to it on their own.

Secondly, you might find some beneficial collaborative opportunities in the future. This could bring your site some great backlinks, too, but it could also help boost your profile throughout your industry. Prospects who may not have otherwise been familiar with your company will learn about it by reading the content you’ve created with another authority figure they regularly read.

Use Your Online Content Development to Gain More Conversions

At the end of the day, the habits listed above aren’t just for better online content development. The whole point of creating better content is so you can attract more leads and prime them for conversion.

One of the easiest ways to do this is to simply use Hushly.

Contact us today and we’ll show you how we’re able to guarantee clients a 51% boost to their conversions.