Everything B2Bs Need to Know About Machine Learning for Personalization

machine learning personalization

B2Bs are no stranger to the benefits of personalization these days. However, they are struggling to optimize their personalization strategies. Research shows that 80% of B2Bs will abandon their personalization strategies by 2025, citing poor ROI and data issues. Machine learning for personalization offers a solution. Instead of working through data retroactively, AI-driven machine learning […]