Putting AI in A/B: Using Personalized A/B Testing to Improve Customer Experience
Traditional A/B testing has long been a staple practice in digital marketing. Across industries, 77% of companies report performing regular A/B testing on their websites, with an average success rate – as defined by before and after conversion rates – of one test in eight. However, as customer expectations evolve, businesses need a more refined […]
3 B2B Landing Page Best Practices to Reduce Overhead
Landing pages may seem simple, but as any experienced B2B marketer will tell you, those web pages can also be incredibly powerful. Many B2B marketing strategies would be in serious trouble if landing pages were suddenly no longer an option. And yet, many are in more trouble than they realize because their landing pages are […]
3 Landing Page Optimization Practices to Reduce Abandonment
Landing pages can be deceptively powerful. To the untrained eye, they’re just a single webpage – just graphics, copy, and an opt-in form of some kind. Yet, to online marketers, landing pages are often the most important tool in their arsenals. These simple pages are generally very inexpensive but can be responsible for massive profits. […]