Personalization is a hot topic in technology, and it is no longer just for large corporations. In the age of information overload, people want to get things done quickly and efficiently, which means they expect businesses to know who they are and what they are interested in. The question is, how can you create personalized experiences for your website visitors?
Personalization is the art of creating experiences that are unique to each person. This can mean many things, but for our purposes, we’re going to focus on how it can be used to create unique B2B experiences that are more effective for getting people to take action and engage with your brand.
Today’s B2B Accounts Demand Personalized Experiences
In today’s B2B selling climate, customers are looking for personalized experiences that help them get the answers they need and want as quickly as possible. This means that businesses have to show that they understand their customers’ needs and are invested in providing a positive experience.
Like their B2C counterparts, B2B buyers want to see more personalization efforts from the brands they do business with, with 84% saying that being treated like a person and not a sale is “very important” to winning their business.
The good news? Studies show that 80% of companies see a lift in sales after they begin implementing personalization throughout the customer experience. The bad news? Creating a personalized experience for each and every one of your website visitors is no small feat. However, with a bit of time and the right resources, you can create the highly targeted experiences your customers want and expect.
5 Ways to Create Personalized Experiences for Your B2B Website
In a world where everyone is vying for attention, it’s no surprise that B2B buyers want experiences that are tailored to their needs. This means that you have to be able to provide them with the education and information they need in a format that is interesting and engaging. You have to be able to show them that you understand their needs and are invested in providing a positive experience.
If you want to deliver a personalized experience for your B2B website, here are five ways to do it:
1. Interactive Chatbots
An interactive chatbot is one way to create a personalized experience for your website visitors. These AI chatbots can help your website visitors find the information they need, answer questions, and deliver personalized content relevant to their interests. They can also help your website visitors gather information, build profiles, and make purchasing decisions.
There are many ways that you can use chatbots to deliver a personalized experience for your website visitors. For example, you could build an FAQ bot that is designed to help your website visitors answer the questions that are important to them right now.
Or you could build a lead generation chatbot that is designed to gather information about your customers’ needs and provide them with customized content relevant to their interests.
Either way, the key is to create a bot designed to help your website visitors get the answers and information they need without going to other channels or leaving your site.
2. Personalized Calls-to-Action
Another way to create a personalized experience for your website visitors is with a call-to-action that is tailored to their needs. For example, you could build a personal call-to-action designed to help your website visitors take the next step in their buying process.
Or you could build a call-to-action that is designed to help your website visitors get in touch with you to set up a call to discuss their needs and answer any questions they might have.
This can be a great way to build a relationship with your website visitors and show them that you care about what they have to say.
3. Personalized Lead Magnets
When it comes to creating a highly targeted experience for your website visitors, one of the most effective ways to do it is with a personalized lead magnet. A personalized lead magnet is a piece of content designed to help your website visitors take the next step in their buying process, such as a guide, cheat sheet, form fill-in, or worksheet.
These lead magnets should be presented to your website visitors in a highly personalized way, and they should be designed to provide them with relevant information pertaining to their needs. This can be a great way to build a relationship with your website visitors and show them that you are a valuable resource of information and education.
4. Personalized, Self-Nurturing Landing Pages
One of the most effective ways to create a highly targeted experience for your website visitors is to build a personalized landing page. A personalized landing page is a single page on your website designed to help your website visitors take the next step in their buying process. They can be used to provide them with information and education regarding a particular topic, help them answer a specific question, and even get in touch with them to set up a call to discuss their needs and answer any questions they might have.
5. Relevant Content Suggestions via Adaptive Content Hubs
Finally, if you want to create a personalized experience that is genuinely tailored to the needs of each of your B2B accounts, then you need to consider adding adaptive content hubs to your resource library.
An adaptive content hub is a collection of content designed to provide your website visitors with relevant information and education that is designed to help them solve a specific problem or set of problems. This content can be presented in the form of blog posts, ebooks, webinars, videos, case studies, slide decks, and more.
Start Creating Personalized Experiences for Your Accounts with Hushly
Whether you’re looking to create a highly targeted experience for your website visitors, build a relationship with them, or provide them with relevant content that is designed to help them solve a specific problem or set of problems, Hushly can help you build a personalized experience that sets your business apart from the rest.
Ready to start creating personalized experiences that convert? Request your demo today!