The day it becomes clear that your B2B company’s lead-generation strategy is finally starting to work is a major milestone. And a major relief. Now, all your sales team needs to do is convert those leads and it will only be a matter of time before you see massive profits. Unfortunately, those profits may never […]
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Few things will have a bigger impact on the success of your B2B business than the lead generation strategies it employs. Winning strategies don’t just produce an impressive number of leads. They’re also designed to ensure that these leads are qualified and are likely to convert. 3 Ways to Improve Your B2B Lead Generation Strategies […]
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Does your B2B company utilize paid media to attract leads? If so, what kinds of ROI are you seeing? Are you reaching 2x, 10x or struggling to just break even? No matter what kinds of returns you’re currently seeing, how would you like to enjoy a 35x ROI on your paid media campaigns going forward? […]
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Do you have a LinkedIn B2B lead generation strategy in place for your company? Given LinkedIn’s focus on bringing together professionals from the same industry, the site may represent your best opportunity to connect with prospects in a cost-effective manner. In fact, it could quickly become your number one source for new leads. 3 LinkedIn […]
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Most companies rely on SEO to bring their websites lots of qualified traffic. They’ll even dedicate large sums of their marketing budgets to SEO services. That’s how important it has become to have a successful online funnel. Unfortunately, you may have learned the hard way that SEO usually isn’t enough. If you’re seeing traffic but […]
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Some principles of digital marketing will likely never change. Your site must be well-designed and offer a high level of UX. It needs to load fast and display perfectly on mobile devices. Helpful, actionable content will always be important. However, it’s still important to know about upcoming digital marketing trends that may become tomorrow’s best […]
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B2B companies face more options than ever before for marketing their businesses. In fact, year after year, that long list continues to grow. While it’s always better to have too many options than too few, it can still be very frustrating trying to figure out which methods make the most sense for your business. Fortunately, […]
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It goes without saying that marketing your B2B company is important. Without investing the necessary time and money into a sound marketing plan, you’re simply hoping other companies will find yours on their own. That’s quite the risk to take. What might be less obvious, though, is the importance of personalization in marketing, which has […]
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For decades, artificial intelligence seemed like a science-fiction concept that could never possibly become reality. Of course, in recent years, that’s exactly what has happened. You can rest assured this will continue, as well. Artificial intelligence is here to stay. That’s big news no matter who you are, but if you work in marketing, it’s […]
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Lead generation marketing is the lifeblood of any B2B company. Unless you have a consistent stream of qualified leads coming in, you may soon be out of business. While the Internet offers a number of options for generating leads, you may have noticed that your efforts plateaued at some point. You’re still seeing new leads, […]
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