Artificial intelligence (AI) is already changing the way we interact with our devices, and it has the potential to change the future of marketing as well. AI is the future of big business, and it’s happening now. While you might have heard about AI and how it can automate tasks, there’s a lot more to it than that.

However, before we can discuss how artificial intelligence will change the future of marketing, it’s essential to understand what it’s being used for currently.

Typical uses of AI in B2B Marketing Currently

Artificial intelligence is the technology used to perform tasks that require human intelligence, such as making decisions and solving problems. It’s already being used in several areas, including healthcare, automotive, and financial services.                 

AI is changing the way the world works. The applications of AI in B2B marketing are plentiful, and more and more are being used every year.

Some of the most common uses of AI in B2B marketing today include the following:

  • B2B Content Generation/Content Creation
  • B2B Personalization
  • Lead Scoring
  • Predictive Analytics
  • Predictive Modeling

While the initial goal of AI in marketing was to automate repetitive or time-consuming tasks, the applications of AI have expanded far beyond those original uses.

What Role will Artificial Intelligence Take in B2B Marketing Moving Forward?

In the past few years, the role of artificial intelligence in B2B marketing has expanded significantly. As more and more marketing automation tools are being built on AI, the applications of this technology in B2B marketing are only going to continue to grow.        

Studies show that approximately 53% of B2B marketing professionals expect AI to improve marketing effectiveness in driving revenue. In comparison, 61% say artificial intelligence is the most critical aspect of their current data strategy.

As the applications of AI continue to expand into more and more facets of marketing, it’s inevitable that the role that artificial intelligence will play in B2B marketing will continue to grow as well.

Recent trends suggest that AI will become increasingly important in:

  • Improving the accuracy of marketing predictions
  • Improving the creative output of marketing teams and more  
  • Increasing the efficiency of data-driven marketing strategies
  • Managing and optimizing marketing campaigns

How Artificial Intelligence Will Change the Future of Marketing: 5 Things to Watch For

Marketing was more about being creative and less about being data-driven in the past. But that’s beginning to change. In the age of AI, marketers are more accountable than ever. It’s no longer about how well you can write or produce, but what you can do with the data at your disposal. Here’s how AI is changing marketing for the better – and you need to know.

1. The Amount of Available Data Will Continue to Increase

As the applications of AI in B2B marketing continue to expand, the amount of available data will continue to increase as well. This will allow marketers to use data in increasingly creative ways and make data-driven decisions on a much larger scale.         

The more data your team has at its disposal, the better they can optimize marketing campaigns, data-driven strategies, and creative output. The more data they have to work with, the better they can turn that data into actionable intelligence, allowing them to make better decisions and generate higher quality results for their clients.  

2. Bring More Opportunities for the Use of Augmented and Virtual Reality Applications

One of the most exciting applications of AI in B2B marketing today is augmented and virtual reality in B2B marketing. The ability to bring these applications into the marketing mix opens up a world of possibilities for the use of AI in B2B marketing.

Research shows that the global augmented reality, virtual reality, and mixed reality market was worth approximately $28 billion in 2021, and it’s expected to rise well over $250 billion by 2028.

Source: Statista

So, what does that mean for B2B marketing teams? They’ll have even more opportunities to use augmented and virtual reality applications in the marketing mix. The ability to bring these applications into the marketing mix opens up a world of possibilities for the use of AI in B2B marketing.         

For example, you could use augmented reality to create a 3D model of your prospect’s office space and use that model to bring your product or service into their office to demonstrate your solution’s impact on their workflow.

Source: Finances Online

3. Chatbots Will Become More Sophisticated

One of the most prominent applications of AI in B2B marketing today is the use of chatbots. By using AI to automate certain functions and processes, chatbots can act as customer service agents or a salesperson, which can help your team save time and increase efficiency.

As AI continues to improve with machine learning advancements, this means that chatbots will become more sophisticated than ever. The ability for chatbots to understand complex conversations and the context in which they’re occurring will allow them to make more in-depth responses, leading to higher-quality interactions.

4. AI-Driven Content Marketing Will Continue to Provide Users with Improved Experiences

As more and more marketers begin to incorporate AI into their content marketing strategies, they’ll start to see the benefits of AI-powered content marketing in their customers’ experiences. For example, you could use AI to write blog posts that are more conversational in nature, which will allow you to bring your content closer to your target audience. This will enable you to provide your users with improved experiences, which will increase your chances of generating quality leads and increasing your bottom line.   

5. AI Will Help Better Identify Prospective Customers

One of the most exciting applications of AI in B2B marketing today is the ability to use AI to help identify prospective customers. This can be helpful for B2B brands because it means that they’ll be able to better identify the people who are most likely to become their customers. This will allow marketing teams to better focus their efforts on their most promising prospects, which will enable them to generate higher-quality leads for their sales teams.

Embrace Hushly’s AI-Powered Solutions Today

If you’re ready to jumpstart your marketing strategy with AI, you can start by integrating Hushly’s AI-powered solutions into your existing workflow. This will allow you to automate specific processes, which will allow you to free up your team so that they can focus on the highest-value activities.

Explore Hushly’s AI-powered solutions for yourself! Request your demo today!

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