Social media marketing is crucial to any business’s marketing strategy, and many companies are incorporating artificial intelligence into their social media strategies.
Research shows that the AI market in social media is increasing rapidly with the market expected to reach $3,714.89 million by 2026, with a CAGR of 28.77% during the forecast period of 2021-2026. This means that the use of AI in social media marketing is expected to grow significantly in the next few years and will be a significant factor in the growth of businesses worldwide.
How Exactly Does AI in Social Media Marketing Work?
In the past, AI has been primarily used to analyze large amounts of data and provide companies with relevant insights.
For example, a social media manager would use a social listening tool to find out what people think about their company on social media. They would then comb through the data to find out what people are saying about their company, when they’re saying it, and how they’re saying it. This is a time-consuming process that requires a lot of human resources. However, AI can do this work more quickly and accurately than humans.
As AI becomes more advanced, it can do more than just analyze large amounts of data. Today, AI can be used in social media marketing to do a wide array of tasks, including:
- Creating engaging content
- Identifying the best time to post content
- Scheduling and auto-posting content to social media accounts
- Responding to comments and messages
- Provide answers to most asked questions via chatbots and more.
Benefits of Using AI in Social Media Marketing
Businesses are always looking for ways to improve their operations and customer experience. The internet has made shopping and customer service more convenient. However, it’s also created a “need it now” mentality amongst consumers. Studies show that when naming the most important attributes of a positive customer experience, 75% of respondents rate a fast response time as the most important.
Source: Super Office
So, how do you improve each aspect and get the most out of your social media marketing? By utilizing AI in your social media marketing efforts. Here are just a few of the benefits of using AI in your social media marketing:
Better Understanding of Your Target Audience
By using AI in your social media marketing, you can better understand what your audience is interested in and what content resonates with them. This can help you develop better content and targeted campaigns. It also allows you to get a better sense of what times of the day are ideal for posting to get the best response.
While most social media platforms have a built-in analytics tool, newer tools and plugins can help you gather more data and better understand your audience and their needs.
Increased User Engagement
User engagement is one of the most critical metrics in social media marketing. The more users you can engage with your content, the more likely they are to take action, whether purchasing a product, sharing your content, or providing you with feedback.
Using AI in your social media marketing can help you increase user engagement in several ways. One of the most common ways is using AI to auto-post content to your social media accounts. This allows you to post content at the optimal times for the best chance of engagement.
Another way that AI can help increase user engagement is by providing automated responses to messages. This allows you to provide quick responses to frequently asked questions while freeing your staff to tend to other, more pressing issues.
Enhanced Content Targeting
One of the biggest benefits of using AI in social media marketing is that it can help you better target your content to your audience.
Using AI in your social media marketing, you can use algorithms and text analytics to identify your audience’s interests, demographics, and other information to help you create more targeted content. This can help you develop content that resonates with your audience, leading to higher engagement.
Improved Social Media Advertising
Social media advertising has become an increasingly important aspect of social media marketing in recent years. Studies show that in the United States alone, social media advertising spending is expected to reach approximately $56.85 billion by the end of 2022.
One of the trickiest parts of investing in social media advertising is that it can be easy to waste money on ads that aren’t targeted to the right audience. Thanks to AI tools, you can use algorithms to help you better target your ads to spend your money more effectively.
Improved Overall ROI
When it comes to social media marketing, the ultimate goal is to generate a positive return on investment. The more you can improve your ROI by using AI in your social media marketing, the better.
By using AI in your social media marketing, you can boost your ROI in several different ways. Some of the most common ways AI can improve your ROI include:
- Increased sales
- Improved customer service
- Better customer engagement through personalized content and targeted ads
- Increased brand awareness and brand loyalty
What Does the Future of AI in Social Media Look Like?
As artificial intelligence becomes more advanced, it will only become more valuable in social media marketing. In the future, you can expect to see even more AI tools that will help you boost your ROI and improve your social media marketing.
One such improvement that’s expected is improved AI ability to auto-respond to questions, comments, and messages on your social media accounts. Currently, this practice is focused on the use of chatbots. However, as AI advances, you can expect this practice to become more integrated into social media marketing to the point that auto-responses within comments and chats can be personalized based on the user and provide an almost human-like encounter.
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AI is transforming how businesses engage with customers, grow their brand, and provide users with a better experience.
Here at Hushly, we are working to transform how businesses can engage with customers and create an experience worth coming back for.
Are you curious about how our AI solutions and analytics can help you increase your customer engagement? Request your demo today and see for yourself!