7 Tips to Create a Seamless Cross-Channel Personalization Strategy

cross channel personalization

Consumer brands have jumped into action creating effective cross-channel personalization strategies. B2B companies? Not so much. Sure, B2Bs understand the benefits of personalizing every channel. However, putting it into practice is a whole different story.   The B2B buying process is lengthy and often convoluted. The latest research shows between six and ten team members […]