B2B Email List: It’s About Quality, Not Quantity [+Ideas]
As you build a B2B email list, you’re confronted with plenty of temptation to do the wrong thing. Should you buy that email list? Should you fill your landing pages with lead magnet forms to grab as many email addresses as possible? You’ll come across plenty of bad advice out there. With email lists, it’s […]
Why Do B2Bs Need Self-Nurturing Landing Pages to Turbocharge Leads?
How do you spend your free time away from work? If you’re like most people, you enjoy watching your favorite Netflix or Hulu shows, listening to your favorite curated Spotify playlists, scrolling through Facebook, and shopping through your favorite app. Top apps like these all have one key feature in common: endless streams of personalized […]
5 Reasons You Need a B2B Adaptive Content Hub to Nurture Leads
You spend a lot of time and energy developing high-quality content to educate, inform, and guide your leads towards conversion. The B2B buying process is notoriously long and requires a lot of time and effort — shouldn’t your website do most of the work? Sure, emails and following up are both relevant, but an adaptive […]