Why You Need to Use AI for Needs-Based Segmentation
On the surface, needs-based segmentation sounds intriguing and effective. Why wouldn’t you want to segment your leads and audience based on their needs? Once you do that, you can create effective content, distribute it, and nurture leads towards a purchase. Unfortunately, things don’t work out so seamlessly in practice. Here’s a look at why segmenting […]
How to Easily Create a Data-Driven B2B Segmentation Strategy
Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had plenty of data to work with, most businesses must rely on a couple of hundred customers at best. Tech advancement has made the job easier but it’s still a struggle. […]