10 Tips for Qualifying and Converting a Sales-Qualified Lead

Most marketers have experienced the frustration of generating thousands of leads only to lose the majority. Some leads didn’t match your target audience, while others went to competitors. Even when you convert a lead into a sales-qualified lead, you still encounter hurdles that result in more losses. Is there a better way? Hushly believes there […]

MQL vs. SQL: What’s the Difference?

MQL vs. SQL: What’s the Difference?

Jumping to the last page of a book isn’t as impactful as when you have a chance to read the character exposition, plot buildup, and the epic final battle. The same is true for converting your leads. If you skip to the conversion without the buildup, your leads may not respond to your sales pitch […]

7 B2B Marketing KPIs Your Company Needs to Chase

When it comes to B2B marketing, the goal is simple: generate qualified leads that can be handed off to your sales team. The more conversions they get from those leads, the better your efforts are doing. It’s never that simple, of course. The problem with only tracking conversions is that there are all kinds of […]