Do You Really Need an Online Recommendation Engine in B2B?
Despite its pervasiveness in the consumer sector, many B2Bs still seem reluctant to admit that B2B buyers expect a personalized experience. Even B2Bs who do offer some personalization fall short with delivering results. Research estimates that 80% of B2Bs will abandon their personalization strategy by 2025 due to poor ROI. Yikes. The problem lies in […]