7 Steps to Create an Effective B2B Web Personalization Strategy

web personalization strategy

Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail. This is not one of those articles. Data and personalization don’t have to be complicated or go over your head. Here’s a simple, matter-of-fact plan in seven steps about how […]