lead nurturing tools Archives

Your company has done the impossible: you generated a long list of high-quality leads.

While you may wish all those leads would naturally turn into buyers, that’s not always the case. Sometimes those leads are still shopping around or haven’t decided they’re ready to buy yet. Perhaps those leads forget they looked at your products and need a reminder.

So, how can you encourage those leads you worked so hard to generate to follow through with purchasing?

Learn how Hushly’s lead nurturing software maximizes your conversion rate for a higher return on investment.

Why Is Lead Nurturing a Key Marketing Step?

Less than 15% of your leads turn into buyers. However, statistics vary drastically between businesses. For example, account-based marketing strategies tend to have a higher conversion rate because marketers invest additional time nurturing and converting those leads.

But what if you could provide that same care to all your leads as those high-value accounts?

Lead nurturing is the bridge between lead generation and conversion. The more attractive that bridge is, the more leads will cross over to the other side. Without that bridge, you rely entirely on the lead to purchase. You also leave the sales team to guess when they should reach out to leads, often resulting in poor timing and lost opportunities.

What Does an Effective B2B Lead Nurturing Strategy Require?

What makes an attractive lead nurturing bridge that encourages customers to walk to the other side where the sales team is waiting?

Here are a few factors that influence lead nurturing success:

Relevancy: Do the nurturing emails, content, and phone calls apply to the leads?
Timeliness: Is the information accurate to the stage of the lead’s buyer’s journey?
Consistency: Are multiple lead nurturing strategies reaching the lead across several channels?

How Does Hushly’s Lead Nurturing Software Convert More Leads?

Explore seven ways Hushly’s lead nurturing software converts more of your leads into loyal buyers.

1. Removes the Guesswork from Lead Nurturing

For your lead nurturing to be successful, you need content that addresses your lead’s specific pain points. However, creating personalized content is challenging without fully understanding your leads. What is their position within the company? How large is their budget? What industry do they come from? These questions are just the start of understanding and segmenting your leads for a higher conversion rate.

Hushly’s software allows you to understand your leads better. Understanding your leads is how you’ll be able to create customized strategies that resonate with them.

If you wish all lead nurturing strategies could be as customized as your account-based marketing strategies, here’s your chance. Hushly’s data tracking system provides insights you need to create personalized nurturing content without taking hours of manual work so you can achieve higher conversion rates.

2. Allows for Timely Content Distribution

The perfect content at the wrong time is the wrong content. You might have crafted the most convincing conversion copy, but it will fall short if the lead isn’t ready to buy.

That’s why timing is another crucial piece of your lead nurturing puzzle.

Timing requires understanding customer actions and scheduling reactions. A pop-up that comes right before a lead is about to exit your website or an email that arrives after the lead downloads an eBook are examples of perfectly timed lead nurturing content.

Hushly’s lead nurturing software automates nurturing tasks so you can create rules for what content arrives and when. Through the platform’s advanced customization options, you can ensure you don’t lose a lead because of delayed follow-up. You can also move more leads along the sales funnel by jumping in with consistent, relevant content you have scheduled and automated.

Lead scoring improves your timing by scoring leads based on their firmographic and behavioral data. For example, as leads interact with content and open emails, they receive a higher score, moving them further down the sales funnel. As leads hit specified scores, you can schedule automated lead nurturing emails and content relevant to that buyer’s stage.

Image from Venture Harbour

3. Uses Lead Segmentation for Advanced Customization

Not all leads are the same, so they require customized lead-nurturing content. To help create more relevant lead-nurturing content, segment your leads.

Lead segmentation considers:

Lead score
Firmographic data (industry, firm size, location)
Buyer’s title
Stage in the buyer’s journey
Product Interest

When you understand who your leads are and where they are in their buyer’s journey, you can group leads by similar characteristics.

Hushly automates this process to save you time while offering the benefits of highly customized segmented groups.

Once you have established these groups, create and distribute content according to those shared characteristics. For instance, each group will receive content addressing pain points specific to their industry, making the content more relevant.

4. Makes Lead Nurturing a Seamless Process

Lead nurturing can feel awkward and disjointed when too many tools and teams are involved. Salespeople estimate that half of the leads they receive don’t fit what they’re selling. This occurs because there’s a disjoint in information, so marketing and sales aren’t on the same page.

Hushly’s software integrates seamlessly into your systems and with all your teams. The seamless integration ensures everyone receives the same data and is looped into the process. Integrating your lead nurturing software improves your success rate as more leads match what you’re selling, and teams receive the most updated information to customize their communications.

5. Introduces More Lead Nurturing Content

Buyers engage with multiple pieces of content before making a purchase decision. Therefore, create enou g h content to improve your lead nurturing process so buyers can confidently rely on your product to solve their challenges.

Hushly supports multi-asset viewing through its AI-powered system. Our simple forms allow leads to sign in once and limitlessly view several content pieces. Streamlining asset access encourages customers to interact with more content, which, in turn, provides more information on that asset to support lead scoring for more accurate nurturing strategies.

In addition to a seamless process, Hushly also customizes the browsing process. As leads interact with content, Hushly’s software recommends further reading customized to what the lead might be most interested in.

6. Customizes Customer Interactions

What if you could create one blog post and customize it endlessly? Hushly’s ChatGPT-powered content allows limitless customization through chat.

You can integrate this tool into your content so customers can dialogue with the content. The dialogue allows customers to dig deeper into the content and receive answers to their specific questions.

The chat feature ensures that everyone who engages with your content receives the answers they need to purchase confidently.

7. Personalizes the Lead Nurturing Journey

You should customize every point of contact to maximize your lead nurturing strategies. While that sounds overwhelming, it doesn’t have to be.

Hushly’s automation software for lead nurturing allows you endless customization options without any coding necessary. You can personalize landing pages, content hubs, and email journeys based on customer data. The AI-powered software uses the data to adjust your website and nurturing channels in real time based on who visits the pages.

Level Up Your Lead Nurturing Process

Hushly transforms your lead nurturing processes into streamlined and highly effective strategies. Through advanced personalization, data collection techniques, and automation, you can create and distribute relevant content at the right time to connect with your leads and increase your conversion rate.

Ready to see your conversion number skyrocket?

Learn more about the best lead nurturing software for B2B businesses.

When you start your journey for a new product – like running shoes or a laptop – you don’t buy the first product you see, right?

No, you probably start by seeing what new styles or features are available, researching prices and technology, watching videos, and reading reviews.

You follow a certain strategy to see if a product deserves your trust.

B2B buyers are the same way. The journey might look a lot different and there are more people involved, but you still have to earn their trust using different strategies.

Like B2C, you’re living in a buyer’s market. Your B2Bs have more choices and resources than ever – the journey is in their control.

That’s why it’s important to empower leads rather than push them around. Lead nurturing tactics should focus on slowly earning trust through valuable content, personalization, and human conversations.

5 Lead Nurturing Tactics to Build Authority and Trust

When you meet a new friend or go on a first date, you typically look for red flags and green lights that signal someone’s a trustworthy person or not. Your leads run through a similar checklist.

Sure, everyone’s needs might look a little different, but you should make it as easy as possible for leads to find what they need and learn about your brand.

1. Create Content for Every Firmographic at Every Stage

Most B2Bs have adapted to changing expectations but 41% still don’t have a documented content marketing strategy.

You need consistent and valuable content if you want to empower your leads. It’s a personal choice for each brand to dictate their goals. However, some smart content goals include:

PR materials to explain your company mission, values, and culture
Informative blogs and eBooks to educate on your industry pain points and tips
Thought leadership pieces to highlight the nuance you bring
Use cases and case studies to show the value of your product or services
Tutorials to help customers make the best use of your product

Notice anything? Each point on the list applies to a specific firmographic at a distinct stage of the sales process.

Keep in mind that content designed for one stage helps to empower buyers at every stage.

For example, a page filled with useful tutorial content like explainer videos, infographics, troubleshooting, and maintenance is usually designed to prevent customer churn. However, a lead might also notice the tutorials and note their value while deciding between your brand and a competitor.

Hushly

2. Swap Lead Magnet Forms for Self-Nurturing Landing Pages

Lead magnet forms are dead. There’s just no way around it.

Think with Google estimates that 70% of all B2B searches happen on mobile devices. Forms are the opposite of mobile-friendly.

Look at it this way. Say you’re in the market for a new laptop, so you’re researching specifications from your phone, lounging on the couch. You click a link, but the website throws a form at you and says you have to fill it out if you want to access the blog.

Nine times out of 10, you’ll just hit the back button and try a new link. You don’t want some random site to have your email address.

Buyers agree and they carry the same attitude with them when they go to work.

Self-nurturing landing pages give leads a sample of your content. When they get to the bottom, they can either give you their email address or browse another blog recommended by the algorithms.

The AI satisfies the demand for bingeing relevant content and guides them down the sales funnel without confronting visitors with an intrusive form.

3. Use AI-Driven Content Hubs to Organize by Pain Point or Issue

B2Bs spend more time researching alone than contacting sales teams. However, 73% say they’re still pressed for time while they research and wish you would make your content easier to find.

An AI-driven content hub lets you organize your assets by pain point or vertical – which 68% and 58% say they’d love, respectively.

Buyers consume an estimated 13 pieces of content from a single vendor during the journey. You can either make it easy for buyers to find what they need or let them build trust in your competitor’s content. AI provides the former.

4. Create Personalized Email Journeys with Lead Nurturing Tools

Email is often one of the first marketing strategies businesses automate because it’s easy to implement and track.

Any modern email service provider should give you all the lead nurturing tools you need to personalize every subscriber’s journey.

Go back to the drawing board where you came up with buyer personas for firmographics, verticals, and stage of the sales funnel. Use these segments to create email campaign segments.

You’ll design a unique set of buyer journey emails to introduce leads gradually yet assertively to your brand. Stick with a single topic for each campaign. Using triggered emails and metrics, you can track the most active subscribers and place them into different categories based on engagement.

For example, you might start with a general email series for nonprofits but later segment the content by job role once a subscriber clicks a link in the first campaign.

5. Launch Genuine Conversations with Social Selling on Relevant Lead Nurturing Channels

Did you know some industries – specifically those in tech and software – see 50% of their revenue coming from social selling tactics?

People crave human interaction, especially now with everyone spending so much time indoors and away from events.

Use LinkedIn, Twitter, and other lead nurturing channels to build genuine conversations with your audience. LinkedIn offers a CRM feature you can incorporate in the Sales Navigator to track your social selling progress.

For a deeper dive, figure out where your leads hang out on Reddit and participate in conversations there (without outright promoting your brand).

Add AI-Driven Personalization to Your Site Now

Like any new relationship, you must strive to build trust with your leads. Lead nurturing tactics should use content, conversations, and data to work with the power of AI. Artificial intelligence is the only way to nurture leads at any stage of the sales funnel – whether you’ve collected their email or not.

Learn how adding an AI engine can increase lead conversions by 51% and lead quality by 59%!