Pros and Cons of Gated Content in 2024
Planning an open house party versus an invite-only party is vastly different. If you’re hosting an open house, you have no idea who might show up or how many people to expect. This can lead to creating too much or too little food, not considering specific diets, and not knowing what entertainment people would enjoy. […]
The Truth About Gated Content Without The Gate
If you’re using content to market your B2B company, you may have heard about the “benefits” of gating it. Gated content is when visitors to your site can’t access that content until they perform a certain action. Usually, it means providing their contact information, though several other requirements may be listed, as well. The visitor […]