5 Ways a Digital Experience Analytics Platform Will Transform Your Conversion Process
When you open your laptop, start your desktop, or enter an app, you begin a digital experience. Digital experiences are a part of nearly everyone’s daily life, whether browsing social media, shopping online, tracking habits, or working. Having positive experiences keeps you returning to your favorite apps and websites. If you want your customers to […]
4 Ways a Digital Experience Platform Creates Seamless ABM Strategies
The average consumer engages with six touchpoints across the journey. Does that sound like a lot? For B2B, the figure is no doubt at least double that. Research shows buyers consume an average of 13 pieces of content from a single vendor before making their decision. While those 13 include both first- and third-party content, […]