B2B Data Cleansing Isn’t Effective. You Need a Sustainable Strategy
Data is paramount to all your marketing strategies – from personalization to social media targeting and content creation. Unfortunately, most B2Bs aren’t working with the most accurate data. In fact, 62% of organizations are relying on data up to 40% inaccurate to drive their marketing decisions. This is extremely costly. In the long-term, it isn’t […]