3 Easy Ways to Drop Your Cost Per Lead

cost per lead image showing the word "LEAD" in bright pink color sitting on top of stacks of dollar bills

Far too often, B2B companies treat their conversion rates as the most important metric to watch. While there’s absolutely no doubt you should always work on improving your conversion rates, that won’t necessarily lead to a better bottom line. When companies forget to monitor their cost per lead (CPL), they run the risk of seeing […]