How to Microtarget Your ABMs with Intent Data

When you hear the word microtargeting, it’s usually not mentioned in the most favorable light. The Cambridge Analytica scandal is often the first thing that comes to mind. But intent data and microtargeting don’t deserve to be painted with such a broad brush. Of course, people will always seek to exploit vulnerabilities and data – […]

7 Critical Questions for Evaluating B2B Intent Data Providers

Technology can’t predict the future quite yet, but we get closer every day. Tools like predictive analytics, machine learning, and intent data can help you piece together the buyer’s journey. The buyer’s journey isn’t at all linear. Gartner How can you possibly understand where a lead is at any point in time? Intent data uses […]