How Do Personalization Engines Work? Everything Marketers Need to Know

personalization engine

Personalization isn’t just “nice to have” in B2B anymore – your B2B buyers expect it. 65% of buyers say they would consider switching brands if a company didn’t make any effort to personalize their interactions and content, which is 13% more than consumers. Salesforce Despite its importance, most B2Bs struggle to implement effective personalization strategies. […]