Why You Need to Use AI for Needs-Based Segmentation

hushly blog

On the surface, needs-based segmentation sounds intriguing and effective. Why wouldn’t you want to segment your leads and audience based on their needs? Once you do that, you can create effective content, distribute it, and nurture leads towards a purchase. Unfortunately, things don’t work out so seamlessly in practice. Here’s a look at why segmenting […]

6 Types of Content to Create for Effective Firmographic Segmentation

hushly blog

By now, most B2Bs have figured out that generic content won’t work for every visitor. You must personalize your content if you want to win over leads and prevent churn. Firmographic segmentation is one of the most powerful tools at your disposal for creating effective content for your prospects, leads, and even customers too. While […]