How Does B2B Personalization Differ from B2C?
In 2021, personalization takes no prisoners among consumer products: Supplements and vitamins Facewash and skincare Workout routines Oreos Sneakers Makeup pallets Protein powders You might say, “These are customized products themselves, not marketing. Plus, custom acne cleanser has nothing to do with B2B marketing.” Don’t be so sure. People expect personalization everywhere – and not […]
B2B vs. B2C Marketing: What B2B Marketers Need to Understand
Everyone knows that B2B and B2C marketing are completely different.