How Does B2B Personalization Differ from B2C?
In 2021, personalization takes no prisoners among consumer products: Supplements and vitamins Facewash and skincare Workout routines Oreos Sneakers Makeup pallets Protein powders You might say, “These are customized products themselves, not marketing. Plus, custom acne cleanser has nothing to do with B2B marketing.” Don’t be so sure. People expect personalization everywhere – and not […]
B2B vs. B2C Social Media Marketing
In the last few years, social media marketing has gone from a method that almost no one in B2B was using to a strategy that’s been proven across almost every industry. As just about everyone in the world uses at least one social media platform, B2B companies have an opportunity to engage their leads directly. […]