What Are Zero-Click Searches and How Do They Affect Lead Generation?
Zero-click search is the digital marketing term for when a user finds the answer to their query directly on the search engine results page (SERP), without clicking through to any external website. This is becoming a defining feature of the search engine landscape. In 2024, nearly 60% of Google searches end without a user clicking […]
Do B2B Search Marketing Best Practices Still Produce Results in 2019?
If your B2B company is like most, you’ve invested a considerable amount of time and money into trying to bring leads to your website. Obviously, succeeding at this would represent a massive advantage. Your cost-per-lead would probably drop, and you could re-focus your marketing team on going after bigger goals. As more traffic came to […]
What Many Companies Get Completely Wrong About B2B Search Marketing
When most B2B companies launch their websites, they do so in the hope that it will play a major role in generating leads. This is why they invest so heavily into B2B search marketing strategies designed to funnel prospects to their site where their lead-conversion strategy will take over. Unfortunately, this often doesn’t happen. Simple […]