What B2B Marketing Analytics Do You Need to Watch in a Post-COVID-19 World?

what is B2B marketing analytics

The pandemic has changed how everyone conducts business – from small consumer e-commerce suppliers to massive B2B corporations. Many marketers may not realize that the concept of “essential business” still carries over into the B2B realm – and not in the way you might think. If your traffic and conversions have drastically dropped off or […]