5 Ways a Digital Experience Analytics Platform Will Transform Your Conversion Process
When you open your laptop, start your desktop, or enter an app, you begin a digital experience. Digital experiences are a part of nearly everyone’s daily life, whether browsing social media, shopping online, tracking habits, or working. Having positive experiences keeps you returning to your favorite apps and websites. If you want your customers to […]
What B2B Marketing Analytics Do You Need to Watch in a Post-COVID-19 World?
The pandemic has changed how everyone conducts business – from small consumer e-commerce suppliers to massive B2B corporations. Many marketers may not realize that the concept of “essential business” still carries over into the B2B realm – and not in the way you might think. If your traffic and conversions have drastically dropped off or […]