The Power of First-Party Intent for Marketing
Traditionally, marketers have relied on third-party data, analyzing users’ activities across the web to decipher their interests and needs. However, with increasing privacy concerns and the depreciation of third-party cookies, the focus is shifting toward a more privacy-conscious approach: first-party intent. This method leverages the activities of visitors on your website to gain insights into […]
7 Critical Questions for Evaluating B2B Intent Data Providers
Technology can’t predict the future quite yet, but we get closer every day. Tools like predictive analytics, machine learning, and intent data can help you piece together the buyer’s journey. The buyer’s journey isn’t at all linear. Gartner How can you possibly understand where a lead is at any point in time? Intent data uses […]