Why AI is Essential in Fintech Marketing (and How to Use It)

Artificial intelligence is everywhere we look these days. We open Facebook and see AI-driven alerts. We go to Amazon and see AI-driven shopping recommendations. We open Spotify and see AI-recommended playlists. Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they […]

10 Fintech Marketing Trends and Strategies for Startups

It’s all about fintech right now. Research from Deloitte shows the financial services industry is ripe for disruption. Fintech is poised to replace many of the traditional banking system’s outdated tactics with new tools like blockchain, machine learning, AI, mobile, and more. Finance is already a distrustful industry for many people – whether regulators, potential […]