10 Ways to Optimize Your B2B Content Marketing Strategy
When you think of the B2B buying process, what do you imagine? Certainly not someone responding to your cold email to set up a call and get the ball rolling, right? Gartner’s research shows us that the B2B buying process is far from linear. In fact, it looks more like a tangled web of string […]
7 Reasons Why Content Marketing is Important for B2B Marketing
The buyer’s journey isn’t what it was even ten years ago. B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with potential suppliers on more casual terms. The latest Gartner research shows B2Bs only spend 17% of their time meeting with potential suppliers. That 17% covers all suppliers too. In other […]