Hushly Blog

B2B Marketing Strategies: Elevating Engagement & Conversion

intent data

6 Ways to Use B2B Intent Data to Boost More Revenue

B2B intent data isn’t necessarily new, but it has become more accessible over the past few years. As more and more B2Bs catch onto the

James Kessinger•December 3, 2019

firmographics

Everything You Need to Know About Firmographic Data

When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. Segmenting your audience

James Kessinger•November 26, 2019

segmentation

How to Easily Create a Data-Driven B2B Segmentation Strategy

Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had

James Kessinger•November 25, 2019

leads database

How to Keep Your B2B Database Clean, Accurate, and Effective

Every B2B seems to understand that personalization is important, but their efforts across the board seem to fall short. According to the latest research from

James Kessinger•November 19, 2019

data and personalization

7 Steps to Create an Effective B2B Web Personalization Strategy

Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail.

James Kessinger•November 18, 2019

b2b data driven marketing

What Every B2B Sales Digital Transformation Needs to Succeed

Whether you’re prepared or not, B2B sales digital transformation is sweeping the industry. Leading B2B companies have already figured out how to capitalize on data

James Kessinger•November 12, 2019

b2b social media marketing

23 B2B Social Media Statistics from 2019 Every Marketer Needs to See

A few years ago, most marketers working in B2B would have laughed if you mentioned the importance of building a B2B social media strategy. Marketers

James Kessinger•November 11, 2019

b2b landing page

How to Create the Awesome High Converting Landing Page Leads Want

Most B2Bs know that their website is the most important asset for converting leads. Despite this, analysis from Forrester Research shows that most B2B websites

James Kessinger•November 5, 2019

b2b web design

6 Key Features Every B2B Website Design Needs in 2020

Is your website designed to please buyers or impress competitors? The truth is, buyers complete anywhere from 57% to 90% of the process before they

James Kessinger•November 4, 2019