Functionality
Generative AI Content Chat
Get insights into what visitors are looking for when engaging with your content

How It Works
Increase Content Intelligence
Gain deeper knowledge and intelligence from the conversations buyers are having with your content. Generative AI content chat creates 1st-party data signals that provide new insights to content marketers while providing unique intelligence around specific account and visitor interests.

Step 1
Once Hushly Gen AI Content Chat is activated across the platform it does the following:
- Learns and Indexes all content types across your library of content (documents, blogs, transcribed videos)
- Learns about your content as it relates to your topics and descriptions
- Understands what each individual asset is about at its meta structure through natural language processing (NLP)

Step 2
Visitor visits any Hushly powered landing page and if enabled on that page there is a CTA that says "Content Chat"

Step 3
Visitors can
- Engage directly with the content by reading and scrolling through it OR
- Learns about your content as it relates to your topics and descriptions
- They can type in any question such as "summarize this" and Hushly Gen AI Content Chat will answer that question based solely on that indexed content written within that particular asset

Step 4
Visitors can:
- Have a continuous conversation around any asset
- Return to chat conversation when returning to the asset
Features
Achieve More Accurate Topic Intent
Hushly AI content topic tagging removes the old labor intensive method of manually guessing and inserting tags, topics, and catalog fields for each individual asset by providing AI automation and learning to better adapt to changing needs of content and digital marketers
Flexible deployment
- Can be turned on / off for any page
- Can be customized. Name the CTA what you want

Adaptive learning
The Hushly Gen AI is tuned and trained to only look at that particular single asset when answering questions regarding that asset
- Reduces broad answer and keeps the conversation focused on that content
- Increases engagement with recommended assets

Invaluable information
All chats / conversations are indexed and provide insights for marketers to better understand what's being asked of their content
- Uncover new topics to write about
- Discover where your message or information is unclear
- Re-think your content strategy with better content intelligence

Related Resources


