A/B Website Personalization

“When you consider the higher conversion rate, the big lift in net new meetings, and the feedback from account executives, prospects and customers, Hushly has provided immense value.”

-Caleb Kaplowitz, Director Growth Marketing

Value created

• Large volume of bespoke microsites on a fast timeline with limited team.
• Flexibility to develop sites that engage prospects at different funnel stages.
• 4X lift in average net new meetings per prospect.

“We're able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”

-Mike Ni, CMO

Value created

• Faster process for updating and managing content, with zero web development support required.
• Ability to automatically personalize the content journey by buyer type.
• Better, faster insights into how buyers are consuming content and engaging with the company.

“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation.”

-Ari Capogeannis, Director of Revenue Marketing

Value created

• Increased operational efficiencies.
• Heavily increased engagement.
• Provided scale for account-based experiences.

“Hushly is extremely powerful and flexible. Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”

-Paige Gerber, Director of Demand Generation

Value created

• Prospects engaged at every level.
• Personalized, dynamic content with repeatable systems and templates.
• Improved buyer experiences that quickly drove growth.
• Increased click-through rates 50%, resulting in incremental sales meetings, opportunities, and pipeline.

“By transitioning to a single-field form, we experienced a 300% increase in conversion rates. We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushly's account landing pages.”

-Garrett Mann, Sr. Director of Corporate Communications

Value created

• Organize and present marquee assets within streamlined, customized pillars.
• Ability to tell story in multiple ways, easier for audience to consume assets.
• Increased conversion rate for existing and new content.
• Higher engagement resulted in significant uptick in lead generation.

“Staggering results motivated us to move beyond form abandonment and apply Hushly's adaptive content experiences, self-nurturing landing pages to Check Point's entire content library as well as a microsite for a large awareness campaign.”

-Sean Mattson, Head of Digital Strategy and Operations

Value created

• A richer and modern content experience that removed our reliance on Marketo landing pages.
• Content personalization at scale.
• Increased conversions.
• ROI we could measure.

“Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”

-Brett Greenbaum, Senior Inbound Marketing Manager

Value created

• 597% increase in conversions.
• 2100% lift in content engagement.
• 79% lift in lead quality.
• Boosted conversions through mobile & paid search.