Product
Single Field Lead Form
The single field lead form is a unique Hushly webform with email verification and opt-in compliance workflow that can be inserted natively or triggered through CTA on any Hushly or non-Hushly powered web or landing page.
- Reduce form abandonment
- Reduce form friction
- Reduce form rage
Features & Functionality
Smart MicroForm
What’s unique about the Hushly Smart MicroForm is that it comes with a built in business email verification, validation of email ownership, and an opt-in / double opt-in compliance process. All of this is done to increase the lead quality resulting in no junk emails or free email domains clogging up your marketing automation workflows.
Hushly Day Pass
Hushly unique way of removing the form in real-time to only show a "download now" CTA button instead of the form based on recency of form completion
- Set it for days, months or longer
- Hushly continues to publish a visitors download and serial downloading activity
Just a reminder that data decays at 2.1% monthly so don't push it to far out!
Selectively Display Form
With Hushly you can selectively gate or ungate any asset as well as selectively show a form or download button based on a recent conversion or business rules
- Manage who sees the form
- Establish Rules & Lists
- Enable Hushly to read your 1st party user cookie
For example your partners don't need to fill out your form nor should your internal team or anyone else you don't want to show a form to
Add Additional Form Fields
Hushly provides the flexibility to customize your form beyond the single form field
We know some organizations absolutely need an answer to a specific question. We don't advise adding more fields due to statistically lower form completion rates, but we do offer the flexibility for you to do it
Create rules and Manage Lists
Hushly provides a centralized way to manage your business rules for lead capture, enrichment, as well as other business processes
- Minimum Data Requirements
- Lead Suppression Rules
- Lead Restriction Rules
- Competitor Lists
- Partner Lists
- IP Addresses
- Other Domains
How It Works
Stop The Form Field Creep
Reduce friction with a single form field and automated country detection to reduce form bounce. Increase quality by only accepting business emails
Step 1
Detect country
- First thing we do is detect which country the visitor is from and show that to them. Each country has their own set of privacy laws that need to be followed. Our workflow follows country specific opt-in compliance rules for GDPR, CASL, CCPA.
Step 2
Validate business email domain
-
We reject automatically all non-business email domains
-
We reject role based emails even if with a valid business domain
-
We reject domains from your custom domain list (ex. competitors, embargoed
countries, etc.)
Step 3
Email Verification and Consent
-
We send the user an email to prove they own that email address.
-
Get consent by securing opt-in or double opt-in compliance with GDPR, CASL, CCPA
-
We log the date and time stamp for optin and publish to your database or system of
record upon enrichment.
Step 4
Machine enrich business email address
-
Hushly will automatically machine enrich your verified business emails into an
enriched business profile based on your data requirements.
-
Hushly has relationships with several data providers and we will build the most
complete and comprehensive contact record for you.
Step 5
Human-verification of lead record
-
Another layer of quality control.
-
Hushly can human-verify the enriched business profile by reviewing the contacts
LinkedIn profile to ensure you are up to date with the most accurate information
according to their public profile.
Step 6
Publish to MAP and/or CRM
-
Upon completion of lead capture, enrichment, or human verification we can
automatically publish the lead record to your MAP and/or CRM
-
Hushly will also publish all related data regarding the content that was downloaded,
topics associated, and much more
Step 1
Detect country
-
First thing we do is detect which country the visitor is from and show that to
them. Each country has their own set of privacy laws that need to be followed.
Our workflow follows country specific opt-in compliance rules for GDPR, CASL,
CCPA.
Step 2
Validate business email domain
-
We reject automatically all non-business email domains
-
We reject role based emails even if with a valid business domain
-
We reject domains from your custom domain list (ex. competitors, embargoed
countries, etc.)
Step 3
Email Verification and Consent
-
We send the user an email to prove they own that email address.
-
Get consent by securing opt-in or double opt-in compliance with GDPR, CASL, CCPA
-
We log the date and time stamp for optin and publish to your database or system
of record upon enrichment.
Step 4
Machine enrich business email address
-
Hushly will automatically machine enrich your verified business emails into an
enriched business profile based on your data requirements.
-
Hushly has relationships with several data providers and we will build the most
complete and comprehensive contact record for you.
Step 5
Human-verification of lead record
-
Another layer of quality control.
-
Hushly can human-verify the enriched business profile by reviewing the contacts
LinkedIn profile to ensure you are up to date with the most accurate information
according to their public profile.
Step 6
Publish to MAP and/or CRM
-
Upon completion of lead capture, enrichment, or human verification we can
automatically publish the lead record to your MAP and/or CRM
-
Hushly will also publish all related data regarding the content that was
downloaded, topics associated, and much more
Dont Take Our Word For It
Start Building with Hushly
Schedule a demoCase Studies
Single Field Lead Form Impact on Brands
Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences
8.1%
Average Conversion
224%
Lead Conversion Lift
720%
Content Engagement Lift
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Native Document Advertising / Embed Streams
“We’re able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”
Value created
-
Faster process for updating and managing content, with zero web development support required
-
Ability to automatically personalize the content journey by buyer type
-
Better, faster insights into how buyers are consuming content and engaging with the company
33x
ROI
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Multi-Variant Landing Page Builder
-
Website Abandonment Capture
-
Lead Enrichment
“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation”
Value created
-
Increased operational efficiencies
-
Heavily increased engagement
-
Provided scale for account-based experiences
34
Meeting Booked
25
New Opportunities
$2m
Pipeline
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Content Hub
-
Lead Enrichment
“Hushly is extremely powerful and flexible.”
“Personalization and relevance are key, and we will be using the platform to
recommend content based on various factors, embedding content streams and
exit-intent pop-ups that dynamically change by topic or buying stage.”
Value created
-
A richer and modern content experience that removed our reliance on Marketo landing pages
-
Content personalization at scale
-
Increased conversions
-
ROI we could measure
597%
Lead Conversion Lift
2,100%
Content Engagement Lift
79%
Lead Quality
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Native Document Advertising / Embed Streams
"Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”
Value created
-
597% increase in conversions
-
2100% lift in content engagement
-
79% lift in lead quality
-
Boosted conversions through mobile & paid search
92.7%
Lead Conversion Lift
280%
Content Engagement Lift
54%
Lead Quality
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Native Document Advertising / Embed Streams
-
Content Hub
“Staggering results motivated us to move beyond form abandonment and apply Hushly’s adaptive content experiences, self-nurturing landing pages to Check Point’s entire content library as well as a microsite for a large awareness campaign.”
Value created
-
Prospects engaged at every level
-
Personalized, dynamic content with repeatable systems and templates
-
Improved buyer experiences that quickly drove growth
-
Increased click-through rates 50% resulting in incremental sales meetings, opportunities, and pipeline
597%
Lead Conversion Lift
20%
Content Engagement Lift
94%
Lead Quality
Product Used
-
Headless CMS/DAM
-
Single Field Lead Form
-
Self-Nurturing Landing Pages
-
Native Document Advertising / Embed Streams
"Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”
Value created
-
597% increase in conversions
-
Personalized, dynamic content with repeatable systems and templates
-
Improved buyer experiences that quickly drove growth
-
Boosted conversions through mobile & paid search
