Product
Lead Enrichment
Integrate and automate lead enrichment from demand capture lead forms with machine enriched business profiles

How It Works
Hushly Lead Enrichment
Hushly is a GDPR data controller. We maintain a 1st-Party opt-in database of enriched business profiles. Hushly also maintains relationships with several data providers that we use to augment our data to ensure we build the most complete business profile prior to publishing your lead record to your MAP and CRM.

Step 1
Receive verified business email
- Upon receiving a verified business email Hushly begins automated lead enrichment

Step 2
Machine enrichment
- Use Hushly 1st-Party data
- Leverage 3rd-Party data providers
- Create business profile in the lead record
- Use defined MDR's (minimum data requirements)
- Firmographic data
- Demographic data

Step 3
Human-verification
- Human-verify enriched business profile
- Validate business profile against public LinkedIn profile
- Make adjustments from machine enriched profile to match public profile
- Increase lead quality and contact accuracy from human-verification

Step 4
Publish lead record business profile
- Publish to MAP, CRM, or other system of record
- Publish all UTM, hidden fields, or other behaviorial data
- Publish date and time stamp of conversion
- Publish date and time stamp of opt-in or double opt-in for GDPR, CASL, CCPA
- Publish download data of each asset downloaded
- Publish content topic intent data
Case Studies
Adaptive Content Hub Impact on Brands
Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences
Products Used
- Multi-Variant Landing Page Builder
- Sales Assist
“When you consider the higher conversion rate, the big lift in net new meetings, and the feedback from account executives, prospects and customers, Hushly has provided immense value.”
-Caleb Kaplowitz, Director Growth Marketing
Value created
- Large volume of bespoke microsites on a fast timeline with limited team.
- Flexibility to develop sites that engage prospects at different funnel stages.
- 4X lift in average net new meetings per prospect.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“We're able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”
-Mike Ni, CMO
Value created
- Faster process for updating and managing content, with zero web development support required.
- Ability to automatically personalize the content journey by buyer type.
- Better, faster insights into how buyers are consuming content and engaging with the company.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Multi-Variant Landing Page Builder
- Website Abandonment Capture
- Lead Enrichment
“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation.”
-Ari Capogeannis, Director of Revenue Marketing
Value created
- Increased operational efficiencies.
- Heavily increased engagement.
- Provided scale for account-based experiences.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Content Hubs
- Lead Enrichment
“Hushly is extremely powerful and flexible. Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”
-Paige Gerber, Director of Demand Generation
Value created
- Prospects engaged at every level.
- Personalized, dynamic content with repeatable systems and templates.
- Improved buyer experiences that quickly drove growth.
- Increased click-through rates 50%, resulting in incremental sales meetings, opportunities, and pipeline.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
- Multi-Variant Landing Page Builder
“By transitioning to a single-field form, we experienced a 300% increase in conversion rates. We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushly's account landing pages.”
-Garrett Mann, Sr. Director of Corporate Communications
Value created
- Organize and present marquee assets within streamlined, customized pillars.
- Ability to tell story in multiple ways, easier for audience to consume assets.
- Increased conversion rate for existing and new content.
- Higher engagement resulted in significant uptick in lead generation.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
“Staggering results motivated us to move beyond form abandonment and apply Hushly's adaptive content experiences, self-nurturing landing pages to Check Point's entire content library as well as a microsite for a large awareness campaign.”
-Sean Mattson, Head of Digital Strategy and Operations
Value created
- A richer and modern content experience that removed our reliance on Marketo landing pages.
- Content personalization at scale.
- Increased conversions.
- ROI we could measure.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”
-Brett Greenbaum, Senior Inbound Marketing Manager
Value created
- 597% increase in conversions.
- 2100% lift in content engagement.
- 79% lift in lead quality.
- Boosted conversions through mobile & paid search.
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