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Hushly
© 2026 Hushly. All rights reserved.Terms and ConditionsPrivacy policyHey AI, learn about us.SOC 2 Type II Certified

Account-Based Marketing

1:1 for every account. Not just the top 20.

Build new microsites or personalize your live pages for every target account, with content for each member of the buying team. No code, no developers, no extra headcount.

See it for your accounts

Try the interactive tour

200+account microsites, no codeMotive
9.4Ease of UseG2 enterprise rating
33xROINvidia
EXAMPLE: YOUR RETAIL ACCOUNT LIST200 of 200 personalized
+196 more
go.yourcompany.com/abm?acc=amazon
[Your logo] × AmazonYour rep: Jake Genna
Modernizing Amazon's digital storefrontUnifying Walmart's store and online checkoutScaling Target's same-day fulfillment platformBringing Costco's member experience onlineTalk to JakeBuying team content
RECOMMENDED FOR YOUR ROLE
GUIDERetail platform modernization roadmap
ANALYST REPORTUnified commerce architecture in 2026
VIDEOHow retailers retire legacy POS
AI answersCan this handle Black Friday traffic?
✦Yes. The platform autoscales for peak retail events. The modernization roadmap covers how retailers plan for holiday traffic.
Answered from this page's content · Retail platform modernization roadmap

See it

One page. Same URL.
Personalized by segment, and by account.

Marketers build one page variation per industry. Within it, some elements resolve by the specific account, some by a shared account field, and the rest stays put. The URL alone drives it. Swap 'amazon' for any account name and the whole page personalizes itself.

go.yourcompany.com/abm?acc=amazon.com
go.yourcompany.com/abm?acc=walmart.com
One parameter. Same page underneath.
01Personalization patternsPersonalization happens three ways
PERSONALIZED BY ACCOUNT FIELDShared by a field value, like industry, role or buying stage. Every Retail account sees this messaging; a Healthcare account would see its own.
PERSONALIZED BY ACCOUNTUnique to one company. The rep, their card and their video are tied to Amazon specifically, pulled from the account record.
SAME FOR ALL ACCOUNTSFixed at the page level. Nothing to maintain per account or per segment.

Personalization patterns

MMuleSoft × AmazonRetail Variation
PERSONALIZED BY ACCOUNT FIELD · INDUSTRY: RETAILUnified shopper experiences for Amazon
PERSONALIZED BY ACCOUNT
Rep video · says "Amazon"
Jake GennaYour rep for Amazon
PERSONALIZED BY ACCOUNT FIELD · ROLE + BUYING STAGERecommended content, organized by role
GUIDE · CIORetail platform modernization roadmap
ANALYST REPORT · VP ECOMMERCEUnified commerce architecture in 2026
VIDEO · CISOHow retailers retire legacy POS
SAME FOR ALL ACCOUNTS

"Retailers on Hushly cut microsite build time by 90%." — shared testimonial band

Everything that can be personalized

  • Easily clone pages for scale
  • Localize any aspect of the page
  • Dynamically add target account logo
  • Dynamically add account rep vCard
  • Dynamically add account-specific banners
  • Dynamically add account-specific videos from rep
  • Dynamically add personalized text on any element
  • Dynamically add account content streams
  • Dynamically adjust content with AI, 3rd-party intent, or business rules
  • Ungate or gate any asset
02AI answersONLY HUSHLY

Answers are stitched from whatever's on the page, a guide, a case study, a video, and scoped to only the listed content. Buyers self-educate without waiting on a rep.

AI answers

How does this handle a Black Friday-sized spike in traffic?
Yes. The platform autoscales for peak retail events, and the modernization roadmap covers how retailers plan for holiday traffic.
Guide: Retail platform modernization roadmapCase study: Motive, 200+ micrositesVideo: How retailers retire legacy POS
Answered only from this page's content
03Gating & Human-VerificationONLY HUSHLY

If a piece of content is gated, which is rare in ABM, one field, business email only, then auto-enriched and human-verified.

Gating & Human-Verification

If a piece of content is gated, which is rare in ABM, one field, business email only, then auto-enriched and human-verified.

Business email
Get the guide
1
2
3
ConsentVisitor opts in with the ask
EnrichmentName, title, company filled in
Human-verifiedChecked against LinkedIn

Build it

Wired to your account data. Tailored by AI that's done the research.

The page is wired straight into your account data: Account, Account Rep, Account Visitor, Account Content, live tokens like {{account.name}} that pull real values instead of static text. On top of that, AccountSherpa uses your GTM playbooks and account research to tailor the copy itself, not just swap in a name, so the page reads like it was written for that account, not templated for it. Your team builds and refines it without touching HTML, JavaScript or CSS.

EASE, RATED BY G2 ENTERPRISE USERS
9.4Ease of Use✓ Rated highest
9.3Ease of Setup✓ Rated highest
9.4Ease of Admin✓ Rated highest
Rated Highest Among the Platforms Enterprise Marketers Compare Us To.
Let AccountSherpa tailor the copy

Proof it's easy: Motive

PROOF IT'S EASY · MOTIVE
60200+

From about 60 to over 200 account microsites, same team, no developers added.

$M+ dealsclosed, multiple
4xnet new meetings per prospect

“That level of personalization at the account level, and the ability to create these pages at velocity without technical web development skills, was fantastic.”

Caleb Kaplowitz, Director of Growth Marketing, Motive

Read the Motive story →
EVEN FASTER

Let AccountSherpa build the first draft

Our AI agent combines your playbooks, account research and template into ready-to-review pages. You approve every one. Or generate copy field by field for a whole account list.

Take the AccountSherpa tour →
ALREADY HAVE THE PAGE?

Personalize it with PageSherpa

Text-only personalization on a live page, per account, in under 5 minutes. Marketers run it on a rep's behalf, no page rebuild needed.

Watch PageSherpa in action (5:48) →
Retail Microsite · Account: AmazonPreview asAmazon ▾Publish
BLOCKS⠿ Header⠿ Banner⠿ Promotion⠿ Testimonial⠿ Features⠿ FAQ⠿ Content⠿ Complementary⠿ Image Gallery⠿ Custom⠿ FooterCustomize any block's style, then save it as a custom block to reuse across other pages.
Amazon × Your Company
Banner · Cover Blue-2
Unified shopper experiences for {{account.name}}Your Hushly contact: {{accountRep.name}}Preview as Amazon: Amazon · Jake Genna
Drag a block here
BannerBanner · Cover Blue-2
ContentStyleAdvanced
Background
Use Account BannerOn
Resolves from the account record. No prompt needed.
TitlePersonalize by account field →
Unified shopper experiences for {{account.name}}
Subtitle
See the retail platform your team already trusts, built around your stack.
CTA
Get a DemoNew tab
✦Generate copy for every Buying Stage

Report on it

See where every account stands. Then put it in front of Sales.

Everything visitors do is tracked automatically, by account and by person. No tagging, no spreadsheets.

Activity scoring rules.ONLY HUSHLYYou set the rules, and accounts and visitors move from New to Highly Engaged on their own.
Activity stream.Every visit, click and content view is logged automatically, by account and by person, feeding funnel reporting all the way to your MAP.
Sales Assist.A Chrome extension integrated with Salesforce CRM. Reps see account activity, generate a personal URL, and get alerted the moment an account changes stage, without leaving their CRM.
Watch: engagement stages for ABM accounts

What buyers are asking

What buyers are asking, logged by account
Amazon 5 questions this week

e.g. “Can this handle a Black Friday-sized spike in traffic?”

Walmart 3 questions this week

e.g. “Does this integrate with our existing POS systems?”

Target 1 question this week

e.g. “What's the rollout timeline for a retailer our size?”

18Questions answered this week
0Needed a rep to answer

“The results speak for themselves, this is one of the highest-performing pilots we've run with any vendor.”Paige Gerber, Director of Demand Generation, Mindtickle

Engagement stage by accountSample data
ACCOUNTSTAGELATEST
AmazonHighly EngagedRep alerted
WalmartEngaged4 visitors this week
TargetInterestedWatched rep video
CostcoAwareFirst visit
KrogerNewPURL sent by rep
Proven in the field, Mindtickle100 target accounts, 8-week pilot
34meetings booked
25new opportunities
$2Min pipeline

Your stack

Plugs into both ends of your stack.

Reads signals from 6sense, Demandbase or Bombora to pick the right page. Sends personalized links back out through your MAP, sales engagement platform, or CRM. Doesn't replace any of them.

INYour intent data and CDPWho the account is, what segment it's in, and where it is in the buying cycle.
6senseDemandbaseBomboraRollWorks
DECIDESHushlyPicks the page variation, personalizes it, and measures engagement. Accounts you already scored and tiered map to the right page automatically.
OUTYour CRMOpportunities, pipeline and revenue, with Hushly engagement alongside.
SalesforceHubSpot
Then send it, without touching it per account

Pick the MAP or sales engagement platform. Hushly hands back one link signature using that platform's own merge tags. Drop it into an email template once, and every send resolves to that recipient automatically. A rep can also pull their own one-to-one version from Sales Assist.

Read the ABM Operating Framework
Get ABM Page Link · AmazonMarketo ▾
https://retail.hushly.com/amazon?fn={{lead.First Name}}&ln={{lead.Last Name}}&em={{lead.Email Address}}
Marketo, HubSpot, Eloqua and Pardot for campaigns. Outreach and Salesloft for sales sequences.

Plays

Twelve plays ABM teams run with Hushly.

Each one pairs a trigger with a response, from a stalled must-win deal to event follow-up. The playbook has every play from trigger to execution.

Download the ABM Playbook
1:1
Deep personalization for a single must-win account.
Executive AlignmentStakeholder ResetPower-User to Advocate
1:Few
Light personalization across a cluster of similar accounts.
Best Customer ReplicationLost Opportunity RevivalExpansion Readiness
1:Many
Persona-aware messaging to a broad set of high-fit accounts.
Webinar Follow-UpEarly-Intent NurtureAccount Warm-Up
Event
Turn attendance and engagement into triggers for follow-up.
Pre-Event Account Warm-UpEvent EngagementExecutive Event Follow-Up

Why Hushly

Rated Highest Among the Platforms Enterprise Marketers Compare Us To.

ONLY HUSHLYAI answers on every pageContentSherpa answers buyer questions in real time, composed from the page's own content.
ONLY HUSHLYHuman-verified conversions on gated contentEvery form fill is enriched and checked by a person before it reaches your MAP.
ONLY HUSHLYActivity scoring rulesYou set the rules. Accounts and visitors move through engagement stages on their own.
G2 ENTERPRISE RATINGS · SEPTEMBER 2026RATED HIGHEST, 4 OF 4
9.7Meets Requirements✓ Highest rated
10.0Quality of Support✓ Highest rated
9.8Good Partner in Doing Business✓ Highest rated
10.0Product Direction✓ Highest rated
CASE STUDY · NVIDIA33xreturn on pipeline

“For every dollar you put into Hushly, you see an average 33x return on pipeline generation.”

Ari Capogeannis, Director of Revenue Marketing, NVIDIARead the Nvidia case study
60%of 25 hard-to-reach accounts reachedThrough bespoke account pages built with Hushly. Garrett Mann, Sr. Director of Corporate Communications, TechTarget

From our CEO

Not Investor-First. Truly Customer-First.

We don't take venture capital, which means our roadmap gets built around what helps your account pages convert, not around what makes a growth story for the next raise. No forced re-platforming after an acquisition, no pivot away from what's working for you because a fund needs an exit.

Geoff Rego, Co-founder and CEO, Hushly

FAQ

Questions ABM marketers ask.

Scale comes from three places: cloning a single microsite into account or industry-cluster variations served from one vanity URL, AccountSherpa’s AI-generated 1:1 pages built from your existing template, and the "Generate All" capability that writes distinct AI copy across an entire target account list from one prompt. None of these require hand-building each page.

No. Hushly reads real-time signals directly from your existing intent platform — buying stage, industry, topics — to decide which page variation an account sees. It activates the intent data you’ve already invested in, rather than competing with it.

A self-built microsite can go live in days. If you use our Turnkey Program, the full multi-channel campaign, including the microsite, launches in 30 days, with a 90-day campaign window.

That’s your choice. ABM pages typically use a "No Robots" setting so they stay out of search results, since they’re meant for specific target accounts, not organic discovery. If you do want a page indexed, for example a pre/post-event or brand awareness page, SEO indexing can be enabled instead.

Yes. Any page can be public, or secured by password (a business email plus a one-time code), or restricted to specific approved email domains, so only the accounts you’re targeting can view it.

No. Gating is asset-by-asset — you can ungate content you want freely consumed and gate higher-value assets, like a specific case study or report, individually.

If you don’t have a page yet, AccountSherpa and our multi-variant builder create one for you. If you have a page already but not the bandwidth to run a full campaign, our Turnkey and Partner-Led ABM services handle the outbound campaign and microsite build for you, end to end.

Activity Scoring tracks every visit and click into an Engagement Stage per account, from New through Highly Engaged, and Sales Assist puts that same activity in front of your reps inside their CRM, connecting it directly to pipeline. Customers running these campaigns have seen results like Nvidia’s 33x ROI, TechTarget’s 3x lift in conversions, and Check Point’s 92.7% increase in leads.

See it for your accounts

Bring your account list. We'll show you what they'd see.

In the demo: what your accounts would see, how your team builds it, and what you'll report on.

See it for your accountsRather have us run the whole program? Ask about managed ABM