Product
Self-Nurturing Landing Page
Self-nurturing landing pages allow visitors to access and engage with content immediately, skipping the initial form fill, for a smoother and more direct experience

Hushly self-nurturing landing pages offer a modern content experience that includes six unique features that separate us from traditional marketing automation landing pages
Features & Functionality
Self-Nurturing Landing Pages
Remove landing page friction and frustration by sending visitors to a personalized content experience instead of a form page.
Lead with content
Create frictionless landing pages and content experiences that increase content engagement and result in multi-asset downloads
- Provide a modern landing page experience
- Allow viewing of all pages or select pages of the content (content previews)
- Allow viewing of entire video or select portions of a video

Personalized Content Offers
Provide multiple content recomendations to educate members of the buying team quicker. Marketers apply multiple rules to any landing page
- Hushly AI engine - A purpose built AI arbitration engine running 11 AI models simultaneously. Provide relevant content offers using visitor behaviors, 1st party data, other models
- 3rd party intent - Recommend content based on your setup from your intent provider (see integration partners for more details)
- Static business rules - Set exactly what you want someone to see regardless of who they are or where they came from. Create your own journey for one or all landing pages

Content Bingeing Capability
Allow visitors to educate themselves faster through content bingeing
- Create a single streams of content around specific topics, categories, type of content, etc
- Organize content streams for increased content engagement
- Offer a modern bingeable content consumption experience to increase conversions

Customizable Templates
Test which layouts work best for any given page. You can apply a different design template on any page or set one for everyone to use
- Automatically apply a new look with a click of a button
- Flexible templates allow you to choose what layout and design works best for you
- A great landing page experience that reduces friction for the visitor

Integrated Lead Capture
Marketers can use their own lead form technology on a Hushly self-nurturing landing page or use Hushly's integrated single form field lead capture and process
- Ability to turn on or off Asset Gating. Gate or Ungate any asset
- Built in flexibility to accommodate any lead form technology if you plan to gate and not use Hushly's single form field capture and process
- Integrate Hushly lead capture, opt-in compliance, machine enrichment, and lead publishing on any page
Generative AI Content Chat
Looking for an effective way to utilize gen AI in your content marketing strategy. See what visitors really want to know about your content
- Marketers can gain insights into what questions visitors are asking of their content
- Visitors can get answers about the content up front without reading it
- Increase your companies 1st party data signals
Case Studies
Self-Nurturing Landing Page Impact on Brands
Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences
Products Used
- Multi-Variant Landing Page Builder
- Sales Assist
“When you consider the higher conversion rate, the big lift in net new meetings, and the feedback from account executives, prospects and customers, Hushly has provided immense value.”
-Caleb Kaplowitz, Director Growth Marketing
Value created
- Large volume of bespoke microsites on a fast timeline with limited team.
- Flexibility to develop sites that engage prospects at different funnel stages.
- 4X lift in average net new meetings per prospect.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“We're able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”
-Mike Ni, CMO
Value created
- Faster process for updating and managing content, with zero web development support required.
- Ability to automatically personalize the content journey by buyer type.
- Better, faster insights into how buyers are consuming content and engaging with the company.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Multi-Variant Landing Page Builder
- Website Abandonment Capture
- Lead Enrichment
“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation.”
-Ari Capogeannis, Director of Revenue Marketing
Value created
- Increased operational efficiencies.
- Heavily increased engagement.
- Provided scale for account-based experiences.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Content Hubs
- Lead Enrichment
“Hushly is extremely powerful and flexible. Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”
-Paige Gerber, Director of Demand Generation
Value created
- Prospects engaged at every level.
- Personalized, dynamic content with repeatable systems and templates.
- Improved buyer experiences that quickly drove growth.
- Increased click-through rates 50%, resulting in incremental sales meetings, opportunities, and pipeline.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
- Multi-Variant Landing Page Builder
“By transitioning to a single-field form, we experienced a 300% increase in conversion rates. We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushly's account landing pages.”
-Garrett Mann, Sr. Director of Corporate Communications
Value created
- Organize and present marquee assets within streamlined, customized pillars.
- Ability to tell story in multiple ways, easier for audience to consume assets.
- Increased conversion rate for existing and new content.
- Higher engagement resulted in significant uptick in lead generation.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
“Staggering results motivated us to move beyond form abandonment and apply Hushly's adaptive content experiences, self-nurturing landing pages to Check Point's entire content library as well as a microsite for a large awareness campaign.”
-Sean Mattson, Head of Digital Strategy and Operations
Value created
- A richer and modern content experience that removed our reliance on Marketo landing pages.
- Content personalization at scale.
- Increased conversions.
- ROI we could measure.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”
-Brett Greenbaum, Senior Inbound Marketing Manager
Value created
- 597% increase in conversions.
- 2100% lift in content engagement.
- 79% lift in lead quality.
- Boosted conversions through mobile & paid search.
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