Product
Multi-Variant Landing Page Builder
Create personalized landing pages and microsites for accounts, campaigns, or customers

Features & Functionality
Personalized Landing Page Builder
Deliver rich dynamic personalized experiences with Hushly's multi-variant landing page builder
Page authoring capabilities
- Drag and Drop elements
- Reorder layouts
- Customize styles
- Set global elements and lock them
- Pre-load brand guidelines for colors, fonts, logos and stay on brand
- Create templates

Page configuration capabilities
- Create custom vanity URL for single page or multiple page variants
- SEO page indexing can be enabled or disabled for search crawlers
- SEO page level title and meta available for use with enabled SEO indexed page
- Select partner for sell with or sell through campaigns
- Select default account for 1:1 ABM if needed
- Toggle on "inferred account" to uncover and start tracking activity for any anonymous accounts and visitors coming to your landing page

Centralized personalization
- Create personalization centrally to apply across multiple pages
- Apply personalization rules across sections of a page
- Define rule sets with "and" conditions
- Enable dynamic content personalization for multiple content streams independently across a single page
- Group various attributes for unique personalization such as accounts, industries, sales reps, locations, etc
- Quickly generate URL string with UTM tracking and personalization for email and ad platforms

Page level personalization experiences
- Localize any aspect of the page
- Dynamically personalize text on any element
- Dynamically add target account logo
- Dynamically add account rep vcard
- Dynamically swap default banners for account specific banners
- Dynamically swap default videos for account specific videos from rep

Page cloning
- Page cloning capabilities for quick look-a-like multi campaign page creations
- Create variations of a page for dynamic visitor routing to different account, industry, buying stage page
- Create a single vanity URL and clone pages with same url for new or modified layouts, messaging, graphics, etc. and accounts

Page level security and access control
- Inherit - inherit security from the content hub
- Public - anyone with the proper url can access the page
- Password - only people with designated passwords can access the page. (type in your business email and Hushly will email the requester a password which has a code to enter)
- Email - Requires two-factor authentication (2FA). Only people whose email address or email domain you approve. (allow specific accounts, member groups, or individuals)

Case Studies
Multi-Variant Landing Page Builder Impact on Brands
Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences
Products Used
- Multi-Variant Landing Page Builder
- Sales Assist
“When you consider the higher conversion rate, the big lift in net new meetings, and the feedback from account executives, prospects and customers, Hushly has provided immense value.”
-Caleb Kaplowitz, Director Growth Marketing
Value created
- Large volume of bespoke microsites on a fast timeline with limited team.
- Flexibility to develop sites that engage prospects at different funnel stages.
- 4X lift in average net new meetings per prospect.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“We're able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”
-Mike Ni, CMO
Value created
- Faster process for updating and managing content, with zero web development support required.
- Ability to automatically personalize the content journey by buyer type.
- Better, faster insights into how buyers are consuming content and engaging with the company.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Multi-Variant Landing Page Builder
- Website Abandonment Capture
- Lead Enrichment
“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation.”
-Ari Capogeannis, Director of Revenue Marketing
Value created
- Increased operational efficiencies.
- Heavily increased engagement.
- Provided scale for account-based experiences.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Content Hubs
- Lead Enrichment
“Hushly is extremely powerful and flexible. Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”
-Paige Gerber, Director of Demand Generation
Value created
- Prospects engaged at every level.
- Personalized, dynamic content with repeatable systems and templates.
- Improved buyer experiences that quickly drove growth.
- Increased click-through rates 50%, resulting in incremental sales meetings, opportunities, and pipeline.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
- Multi-Variant Landing Page Builder
“By transitioning to a single-field form, we experienced a 300% increase in conversion rates. We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushly's account landing pages.”
-Garrett Mann, Sr. Director of Corporate Communications
Value created
- Organize and present marquee assets within streamlined, customized pillars.
- Ability to tell story in multiple ways, easier for audience to consume assets.
- Increased conversion rate for existing and new content.
- Higher engagement resulted in significant uptick in lead generation.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
- Content Hubs
“Staggering results motivated us to move beyond form abandonment and apply Hushly's adaptive content experiences, self-nurturing landing pages to Check Point's entire content library as well as a microsite for a large awareness campaign.”
-Sean Mattson, Head of Digital Strategy and Operations
Value created
- A richer and modern content experience that removed our reliance on Marketo landing pages.
- Content personalization at scale.
- Increased conversions.
- ROI we could measure.
Products Used
- Headless CMS/DAM
- Single Field Lead Form
- Self-Nurturing Landing Pages
- Native Advertising & Content Streams
“Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”
-Brett Greenbaum, Senior Inbound Marketing Manager
Value created
- 597% increase in conversions.
- 2100% lift in content engagement.
- 79% lift in lead quality.
- Boosted conversions through mobile & paid search.
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