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Self-Nurturing Landing Page
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Headless CMS/DAM
Single Field Lead Form
Website Abandonment Capture
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AI Content Topic Tagging
AI Personalization
AI First-Party Intent
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Secure Pages
Language LocalizationFunctionality
AI First-Party Intent
Generate and consume first-party intent data to create better experiences and better-informed decisions
How It Works
Increase Content Intelligence
Start Seeing and Using Your First-Party Data
Step 1
Intent Topic Setup
- Topic name
- Comprehensive topic description
Step 2
Topic Classification
- HTML web page text
- PDF files
- Videos
Step 3
Deepen Visitor Insights
- Understand Visitor Behavior: By tracking and analyzing a wide range of activities on Hushly Powered Pages, marketers gain a deep understanding of what visitors are genuinely interested in
- Accurate Interest Profiling: The calculation of Topic-Intent scores based on visitor activities allows for precise profiling of interests at both individual and account levels
Step 4
Improve Segmentation
- Targeted Campaigns: With the ability to segment visitors and accounts based on surge scores, marketers can identify and target those with a high interest in specific topics, creating campaigns that are more likely to convert
- Customized Engagement Strategies: Adjust messaging, offers, and content for segments showing increased interest in certain topics, optimizing engagement strategies to match audience needs
- Adapt to Trends in Real-Time: Quickly respond to changes in visitor interest and market trends by observing surge scores and Topic-Intent scores, keeping marketing efforts agile and aligned with audience preferences
Features
H-Signal AI 1st-Party Intent
H-Signal is AI 1st-party intent data that we generate for you. We use this first-party in a variety of ways to better enable personalization as well as provide intelligence to marketing and sales teams. Your first-party data is only used in your instance and only shared with your company. We don't sell your 1st-party data or signal data!
First-Party Intent Generation
Hushly is generating additional signals for your companies 1st-party intent. We do this through the following ways:
- 1st-Party Activity Tracking - Hushly tracks the follow types of activities performed by visitors to Hushly's products (Visits, Views, Downloads, etc)
- Topic Intent score - Using the activity frequency, depth, and recency, Hushly calculates a Topic-Intent score for the topics associated with the consumed assets. The topic intent score increases with new activities, and decreases as the activities die down (decay). We track on two dimensions (Individual & Account)
- Boost Intent Scoring - A boost score is calculated by comparing the current topic score with the topic score three weeks prior. This boost score provides insight into trends happening within a short period of time
First-Party Intent Consumption
The segmentation engine is used across our platform products to make runtime decisions that enable personalization of the Hushly powered experiences
- Segmentation engine consumes 1st-party data enables segmentation using boost intent scores. For example, you can find accounts surging on a given topic with a boost score of 60% or more
First-Party Intent Activation
- AI Recommendation engine that is used to recommend assets related to the topics that a given company or visitor is surging on. Click here to "AI Personalization" functionality
Related Resources
