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Language Localizationb2b marketing budget
B2B Marketing Budgets During COVID-19: Why You Don’t Need to Worry
Some states might be slowly creeping back to normal, but the reality of business and life is far from how it once was. The truth
James Kessinger•June 9, 2020
Hushly Blog
B2B Marketing Strategies: Elevating Engagement & Conversion
data cleansing
B2B Data Cleansing Isn’t Effective. You Need a Sustainable Strategy
Data is paramount to all your marketing strategies – from personalization to social media targeting and content creation. Unfortunately, most B2Bs aren’t working with the
James Kessinger•June 4, 2020
artificial intelligence
B2B Marketers Need to Prioritize Hyper-Personalization
Now more than ever, the digital experience you provide can make the difference between loyal conversions and one-time bounces. Business has shifted online in the
James Kessinger•June 2, 2020
behavioral segmentation
Why You Need to Use AI for Needs-Based Segmentation
On the surface, needs-based segmentation sounds intriguing and effective. Why wouldn’t you want to segment your leads and audience based on their needs? Once you
James Kessinger•April 21, 2020
b2b conversion strategy
What Every Marketer Gets Wrong About B2B Conversion Rate Optimization
If you’re like most B2B marketers, your conversion rates could stand to improve. It’s nothing against you as a marketer. It’s just that B2B isn’t
James Kessinger•April 16, 2020
behavioral segmentation
6 Types of Content to Create for Effective Firmographic Segmentation
By now, most B2Bs have figured out that generic content won’t work for every visitor. You must personalize your content if you want to win
James Kessinger•April 14, 2020
demand generation vs. lead generation
5 Easy Demand Generation Campaign Ideas to Personalize the Journey
In 2020 and beyond, personalization absolutely can’t be an afterthought. It must encompass your entire B2B marketing strategy. Fortunately, innovative technology and AI makes it
James Kessinger•April 9, 2020
artificial intelligence
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends
James Kessinger•April 7, 2020
artificial intelligence
How to Use Artificial Intelligence to Boost Profit from Your B2B Blog
Artificial intelligence shapes almost all your digital experiences. Despite our daily exposure to AI, many B2Bs still aren’t sure how to use it effectively just
James Kessinger•April 2, 2020