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Language Localizationb2b content marketing trends
10 Ways to Optimize Your B2B Content Marketing Strategy
When you think of the B2B buying process, what do you imagine? Certainly not someone responding to your cold email to set up a call
James Kessinger•August 13, 2020
Hushly Blog
B2B Marketing Strategies: Elevating Engagement & Conversion
account-based marketing
How to Find New B2B Customers with Smart Account-Based Marketing
Everyone’s needs, habits, and expectations have dramatically shifted over the past few months. Your B2B marketing strategy should look different too. It’s important to stay
James Kessinger•August 11, 2020
artificial intelligence
What Can Artificial Intelligence Do? 7 Smart Ways to Use AI in B2B Marketing
Every time you open your phone, you use some type of AI and machine learning. AI is so pervasive today you may not even realize
James Kessinger•August 6, 2020
b2b digital marketing
How to Market B2B Products and Build Relationships in 2020
Your leads and customers expect more these days. B2B decision-makers are young, diverse, and grew up with smartphones, internet access, and automation. Research shows 42%
James Kessinger•August 4, 2020
b2b content marketing
7 Reasons Why Content Marketing is Important for B2B Marketing
The buyer’s journey isn’t what it was even ten years ago. B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with
James Kessinger•July 30, 2020
event canceled
B2B Events Canceled? Forget Webinars and Focus Your Energy Locally
COVID-19 has hit communities in every corner of the world. For those of us fortunate enough to have our health, we still must grapple with
James Kessinger•July 28, 2020
B2B events
Big Tent Event Canceled? Time to Regroup Your Branding and ABM Strategies
Economies around the world might be slowly reopening. But big B2B events? Not so much. People are itching to get out of the house but
James Kessinger•July 23, 2020
web personalization
8 Benefits of Website Personalization Every B2B Needs to Know
Website personalization in the B2B sector is still very much in its infancy. While 77% of B2B marketers agree about the benefits of website personalization
James Kessinger•July 21, 2020
ai and personalization
Everything B2Bs Need to Know About Machine Learning for Personalization
B2Bs are no stranger to the benefits of personalization these days. However, they are struggling to optimize their personalization strategies. Research shows that 80% of
James Kessinger•July 16, 2020