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How to Create a Relevant and Engaging B2B Case Study [Template]
The entire point of a B2B content marketing strategy is to share original content that helps you not only stand out as a thought leader
James Kessinger•July 1, 2021
Hushly Blog
B2B Marketing Strategies: Elevating Engagement & Conversion
How to Balance AI in B2B Relationship Building
AI is already used in many applications, including customer service, sales, and marketing. Gartner reported that in 2019, approximately 37% of enterprises had already begun
James Kessinger•June 29, 2021
5 CRM Best Practices for B2Bs Integrating AI
Like most entrepreneurs looking to increase their business’s efficiency, it may be tempting to jump at the first shiny new technology that comes along. For
James Kessinger•June 24, 2021
5 Steps to Create Winning B2B Lead Nurturing Strategies in 2021
With such importance placed on nurturing leads, it’s quite surprising that 65% of marketers are not taking the time to do so. That means that
James Kessinger•June 22, 2021
What Can Artificial Intelligence Do for Security?
Criminals and attackers have figured out how valuable artificial intelligence is for breaching cybersecurity and exploiting loopholes. Meanwhile, cybersecurity software and programs often remain one
James Kessinger•April 1, 2021
5 Costly Mistakes with Your Lead Generation Form (and What to Do Instead)
Lead forms are one of the most frustrating parts of the user experience. As a user yourself, you understand this. Imagine you’re browsing a website.
James Kessinger•March 30, 2021
How to Use Personalized Content Marketing at 7 Touchpoints
Regardless of their feelings on data collection, most consumers and business buyers all expect a personalized experience from brands today. In fact, 83% of consumers
James Kessinger•March 25, 2021
7 Areas Ripe for B2B Marketing Automation Integration
Artificial intelligence is a normal part of our daily lives these days. We get personalized shopping recommendations via Amazon and automated shipping for our consumables.
James Kessinger•March 18, 2021
8 B2B SaaS Marketing Best Practices for 2021
Software as a service isn’t an easy industry to market anymore – if it ever was. First, the challenge was getting businesses to understand the
James Kessinger•March 16, 2021