ABM Strategies: Net New Accounts & Existing Accounts

When it comes to ABM (Account Based Marketing) this definitive guide will provide actionable tactics and strategies that can be easily implemented in either large or small enterprise companies.  We provide a view for two approaches in detail.

  1. Targeting Existing Customers
  2. Targeting Net New Logos

This ebook covers the following topics:

  • Account Selection
  • Goal Setting
  • Lead Conversion
  • Content Engagement
  • Data Quality
  • Measurements of Success

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