4 Conversion Rate Optimization Services Every B2B Company Needs
Every B2B company should prioritize improving their conversion rates. After all, the better they are, the more clients the company will have.
Often, small changes are actually what lead to the biggest improvements, too. It might be something as simple as adding testimonials to your web pages or switching out your lead magnet for better information.
One example of a simple way of improving conversions that could actually be one of your most profitable decisions is just paying someone else to help.
There are countless experts out there who could take a look at your current efforts and show you where immediate improvement is possible.
Pick the right conversion rate optimization services and your sales could skyrocket.
4 Conversion Rate Optimization Services Your B2B Company Shouldn’t Be Without
Depending on your particular industry and market, there are a number of different conversion rate optimization services that may make sense for your B2B company.
However, at the bare minimum, the following will certainly help your business see a higher conversion rate.
1. A Site Audit
Every company has a website, but not every company’s website actually pulls its weight. If your conversion rates are low, the blame could fall squarely on the shoulders of your B2B company’s website.
There are actually two conversion rate optimization services that could help fix the problem.
The first is a simple website audit, which will focus on its user experience.
Not surprisingly, if prospects have problems using your website, they’ll probably have problems becoming your clients. This audit will also look at how it’s interacting with other online presences your company may have (e.g. social media).
The other version is an SEO audit of your website.
In short, are your efforts to attract traffic being thwarted because of site design issues? Often, these audits are package deals as both are so closely related to one another.
In any case, they’re a great investment even for B2B companies that are seeing incredible conversions. Addressing one small website or SEO problem could be enough to see those numbers improve even further.
2. Conversion Content
Assuming your site and its SEO are doing their part, the next problem you should consider addressing is the actual content on your site. While it’s definitely important to inform your audience – which is where content marketing comes in – you need copy that will convert them, too.
This is what an effective conversion copywriter will do for your B2B business.
First, they’ll take the time to learn about both your company and its market. They may even request to interview a number of your C-level executives and/or your marketing department.
Second, once they have this foundational understanding in place, they’ll most likely want to look at any sales copy you already have and review what kinds of results it’s been able to achieve.
Third, they’ll take some time to research your competitors, too. They might read industry publications, as well.
Finally, they’ll create their actual copy. Depending on your B2B company’s unique needs, this may be for both your website and other channels (e.g. email, brochures, etc.).
If you haven’t had an experienced copywriter create your conversion content before, the difference will be substantial.
3. Email Copywriter
Speaking of which, no B2B company should be without the amazing ROI of email marketing.
Just like with your sales copy, though, the responsibility of creating the content for these emails should not be given to an amateur. It’s simply too important.
Similar to a site audit, there are also two different versions of email copy.
The first is your marketing emails.
These are for the sequence that will hopefully funnel your email list into becoming clients. Not all B2B companies need such a list, but if yours depends on email marketing, it’s a must to have a professional create this vital copy.
The second is the sales copy for your emails.
This is different than the conversion copy for your website, though, so you’ll probably need a different writer for this service. These are the writers who create copy for prospects who have made it to the bottom of your email funnel and are now ready to convert.
The right one could easily boost your sales significantly.
If you already have one or both of these types of emails, these conversion rate optimization services may still be a good investment. Test someone else’s copy against your company’s to be sure there isn’t room for improvement.
4. A PPC Ad Expert
Finally, if your website is lacking for traffic, hiring a PPC ad expert can literally change that overnight. More importantly, their ads will ensure that this traffic is qualified, too. That means less traffic that never converts and more prospects who are further along in your funnel.
Furthermore, these experts often pay for themselves because this amount of qualified traffic can show you which website features and content are having the biggest positive effects, and which aren’t engaging your market.
Ideally, you want to find a PPC expert who will write your ads and choose the keywords to target. They can run your entire campaign, which means less on your plate without sacrificing results.
You can also retain these experts to maintain your campaigns month-after-month, meaning they’ll continue to check back and see which keywords deserve more attention and which ads are bringing the most traffic. They can also be entrusted with your PPC ad budget, which will play a big role in its success – or lack thereof.
One More for Our List of Conversion Rate Optimization Services
Technically, this isn’t a service.
However, we want to humbly submit our software to this list of conversion rate optimization services because it’s proven to increase conversions significantly – by at least 51% on landing pages.
Best of all, you don’t need to make any changes to your current content strategy. You can even use our platform to go back and improve the ROI of what you’ve already published.
If you’d like to learn more about how our platform achieves these goals or even see it work in action, please contact us today.