What to Do About Costly Website Abandonment Rates
Is your B2B company’s marketing strategy suffering from website abandonment rates?
If so, you cannot afford to let this continue.
Each abandoner represents unnecessary overhead and the loss of a potential lead.
5 Ways to Put an End to High Website Abandonment Rates
There are a number of reasons you could be seeing high website abandonment rates, so be sure to review each of these. You might find that your site is actually guilty of more than one.
1. Provide Accurate Meta Information
This is one of the simplest things you can do to keep people from abandoning your website.
If your meta information claims a page is about one thing, people are going to leave if they click and find out they were misled.
Learning to write good meta information is important but only if it’s actually accurate, as well. Otherwise, you’re only investing in higher abandonment rates.
2. Make It Mobile-Friendly
Did you know that most people use mobile devices to go online?
Until 2016, the majority of people online were using traditional computers.
Now that that’s changed – your website needs to accommodate mobile devices.
Having a mobile-friendly website usually refers to the coding used to create it.
However, this isn’t necessarily good enough all by itself. After the coding’s been done, use a mobile device to go through your site.
Does it seem easy to do so with a smaller screen and keyboard? Fix any issues you find or your website abandonment rates will always remain high.
3. Speed Things Up
Back in 2010, Google made it extremely clear: loading time affects rankings.
So, if your site is slow to load, you probably don’t attract enough traffic to even think about website abandonment rates. Nonetheless, those rates are one more reason to invest in speed ASAP.
Every second of delay is costing you:
- 11% fewer pageviews
- 16% drop in customer satisfaction
- 7% reduction in conversions
4. Quit with Gated Content
On paper, gated content often seems like an amazing way to measure the success of your content and increase its ROI.
People can’t view your content until they provide you with the information you need to contact them.
Unfortunately, a lot of people don’t want you to contact them, especially when they can’t even see what you’re offering them in return.
At best, they might provide you with false information (“First Name: Darth; Last Name: Vader”) – which you can’t use and which will make it very difficult to fix your funnel.
5. Create Better Content
Dropping the gate is a good start, but if your content is lacking, visitors to your site will notice that right away and go elsewhere for what they want.
This is similar to the first tip. If you claim something is “The Ultimate Guide,” it better live up to the hype.
If your blog post is supposed to cover “Everything You Need to Know” about a certain topic and it’s clearly nowhere near it, don’t be surprised when your site gets abandoned.
The Easiest Way to Keep People on Your Site
At Hushly, we help companies just like yours make the most out of the visitors who come to their sites.
If you’d like to keep people from leaving and gain the information you need to keep them in your funnel, contact us today to learn how easy it can be. Allow visitors to preview your content with Hushly and get at least 51% more lead conversions and a 3x content engagement guaranteed from us.