8 Secrets to Nail an Awesome LinkedIn Retargeting Strategy
You hear a lot about integrated marketing campaigns, buyer journeys, and personalization these days, but how can B2B marketers use these strategies to deliver actual results? In other words, how can you drive more conversions and bottom-line revenue through LinkedIn retargeting? No one enjoys spending money on social media advertising – but honestly, it’s necessary […]
3 Ways to Use LinkedIn for B2B Lead Generation
Do you have a LinkedIn B2B lead generation strategy in place for your company? Given LinkedIn’s focus on bringing together professionals from the same industry, the site may represent your best opportunity to connect with prospects in a cost-effective manner. In fact, it could quickly become your number one source for new leads. 3 LinkedIn […]