Mobile Engagement Strategy 101: 6 Ways to Win More B2B Audiences
A business owner spots an ad for your software and is convinced enough by the potential value that he makes a note to research your website later. He doesn’t remember the note until a few days later when he’s at home going over emails on his phone, and it’s here that he finally has the […]
How AI Helps B2B Marketing and 8 Strategies to Use Almost Instantly
Artificial intelligence is everywhere you look online – from Amazon and Etsy to Netflix and Facebook. Your B2Bs know the technology exists to create hyper-personalized experiences because they use it every time they open an app. They expect a similar experience from your B2B website. 69% of customers expect connected experiences across multiple channels. Remember, […]
6 Effective Ways to Use AI in B2B Marketing
Artificial intelligence isn’t the “next big thing” in B2B. It’s already here! Top companies in every industry are already using AI in B2B marketing to learn about their audiences, segment visitors, and create personalized content. Sure, there are still a few kinks to work out, but the results speak for themselves. As of 2017, nearly […]
6 Essential Business to Business Marketing Strategies for Mobile
Business to business marketing strategies that prioritize mobile experience aren’t optional anymore. Your website is your best marketing asset. It does the work of both your sales and marketing teams. An engaging and accessible mobile website is critical for nurturing leads and avoiding customer churn. Research shows that over 90% of B2B buyers are more […]
How to Choose a B2B Marketing Agency that Understands Human Behavior
You’ve no doubt noticed that “customer experience” or “customer journey” is all the rage in B2C marketing right now. It’s all about creating a seamless and humanized experience for leads and current customers across multiple platforms – but should a B2B marketing agency take a similar strategy? Well, your B2B buyers are also consumers for […]
How to Make Your Inbound Marketing B2B Strategy More Human
Long gone are the days of endless cold calls, email pitches, and door-to-door outreach. Today, inbound marketing in B2B reigns supreme. Inbound marketing is much more effective for generating leads and conversions but many B2Bs haven’t nailed down a solid strategy that truly works for them. While companies relying on inbound marketing are more likely […]
Why (and How) B2Bs Absolutely Need to Protect Web Forms from Spam
Bots are everywhere. How many times have you seen “hello, thank you for this very informative article on this topic I will continue reading your blogs on this topic” in a WordPress comment section? Unfortunately, bots do a lot more damage than just padding comment sections with generic spam. In your forms, spam can throw […]
What is Intent Data? Why You Need Information to Fuel Your B2B Strategy
“What are your intentions with my daughter?” As a sitcom joke, this line is obviously outdated – but think about it from a B2B marketing perspective. “What are your intentions with my website?” When someone visits your website, wouldn’t it be great to know exactly why they’re there? Specifically, wouldn’t you love to know which […]
3 B2B Marketing Ideas to Overhaul Your Results
With so many B2B marketing ideas out there, it’s tough to know where to begin. However, if you’re like most B2B marketers, you know it’s definitely time to make some changes. In recent years, competition has heated up among some B2B companies, but many have been left behind because they rely on outdated ideas that […]
7 B2B Marketing KPIs Your Company Needs to Chase
When it comes to B2B marketing, the goal is simple: generate qualified leads that can be handed off to your sales team. The more conversions they get from those leads, the better your efforts are doing. It’s never that simple, of course. The problem with only tracking conversions is that there are all kinds of […]