Sage Intacct’s marketing team run an assortment of digital marketing campaigns to reach their target customers: Finance and Accounting professionals at North American companies with 25-1,000+ employees.
They use paid advertising vehicles including Search Engine Marketing (SEM), Facebook Ads, LinkedIn Sponsored Updates and content syndication on industry-specific websites. In addition, Sage Intacct produces webinars and face-to-face events.
Sage Intacct faced a couple of marketing challenges. The first problem was, leads were not increasing as their advertising costs increased. The spending increase was a result of the cost per click (CPC) increasing across competitive channels and keywords. The second problem was they noticed visitors were abandoning their web forms. They also knew they needed to be able to dynamically optimize forms for mobile, tablet, and laptop visitors as they noticed trends with various site visitors’ devices.
“Hushly makes our spend more efficient and drives higher conversions, which has also helped decrease the overall sales cycle. With its broad range of capabilities, Hushly enables us to eliminate certain point solutions and simplify our martech stack.”
Nick Ezzo, Vice President of Demand Generation at Sage Intacct