10 Tips for Qualifying and Converting a Sales-Qualified Lead
Most marketers have experienced the frustration of generating thousands of leads only to lose the majority. Some leads didn’t match your target audience, while others went to competitors. Even when you convert a lead into a sales-qualified lead, you still encounter hurdles that result in more losses. Is there a better way? Hushly believes there […]
Your Guide to B2B Sales Funnel Management
Sales is more of a triathlon than a marathon. In a marathon, you keep the same pace and the entire race. However, a triathlon changes throughout the race from swimming to cycling to running. You need a new skill set and strategies to succeed in the running section as you would in cycling or swimming. […]
MQL vs. SQL: What’s the Difference?
Jumping to the last page of a book isn’t as impactful as when you have a chance to read the character exposition, plot buildup, and the epic final battle. The same is true for converting your leads. If you skip to the conversion without the buildup, your leads may not respond to your sales pitch […]
Why Email Marketing Is Important (+6 Ways to Use Email)
Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to the table that the other channels don’t already cover? Email marketing offers several options, one of the biggest being a platform for […]
6 Benefits of Workflow Automation for Technology Companies
Inspector Gadget was a famous childhood cartoon about a detective who could immediately produce any tool he needed. These tools allowed him to accomplish dozens of tasks, no matter the situation. While you may not have a hat that produces helicopter wings or gloves with screwdrivers, AI is your tools set, ready to jump in when […]
Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry
Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers before you can count it as a profitable success. One barrier is moving from a marketing-qualified lead to a sales-qualified […]
How to Optimize Your Mobile App Conversion Rate
It’s possible that over half of the people reading this article are accessing it on a smartphone. Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone. While smartphones are convenient for consumers, they […]
How to Humanize AI: A Guide to Combining the Best of Both Worlds
Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it still lacks human skills like understanding people’s emotions. There’s no better human than humans, and AI can’t replace that unique spark you have. However, it […]
Why Your Tech Company Needs AI Conversion Rate Optimization
Being an intuitive marketer means knowing when to work harder and when to work smarter. Conversion rate optimization is one area where working smarter yields greater rewards. We all have human limitations. When we work within our limited capabilities, we also restrict our business’s growth. AI conversion rate optimization pushes conversion rates beyond your human […]
Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?
Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling. The traditional framework also encompasses digital outbound marketing strategies that follow the same process. However, that framework is no longer the go-to option for all companies, especially […]